Playing to win
San Diego may no longer have the Chargers, but thankfully, they still have other great sports teams, the best Mexican food (outside of Mexico), and is steadily becoming a hotbed for awesome indie agencies like brand consultancy Movetic.
With clients like Crocs, Sun Bum and Skrewball Whiskey, this unique shop – whose name is a mashup of the words “move” and “aesthetic” – is fast becoming the go-to agency for brands that want to move the needle with consumers and make a name for themselves.
IAN chats with Movetic’s Co-Founder and CEO, Josh Roush, who gives us the goods on the agency’s remarkably humble beginnings, lessons learned through bootstrapping, and gives us a peek at the nifty treasures in his office (some of which are potentially appreciating in value as you read this).
Watch the interview
Agency stats
- Founded: 2014
- Location: San Diego, CA
Best-known for and core strength
Movetic is best known for their CPG work, with its most notable work being for client, Skrewball Whiskey, a peanut butter flavored spirit.
What are the agency’s core strengths
The agency’s core strengths are brand strategy, needs identity, and web and content development. The lean team of 10 likes to keep it simple and stay laser focused on what they do best, which has been the key to their success.
Why the agency loves being indie
In addition to having a great deal of flexibility and control, the team values the human touch that comes with the personalization being indie affords them.
Why brands should work with this agency
Like fine wine and a slow-cooked meal, the team believes in taking its time to get to know clients in order to create the most powerful work for them. Brands who value a level of care with a side of reverence may want to consider Movetic.
Why talent should put this agency on their list
Talent looking to be part of an empowering culture that believes in “the power of US versus I,” and brings out the best in them professionally and personally will be right at home here.
Marketer shout out
- Heidi Cooley, Chief Marketing Officer, Crocs
- Scott Schoessel, Chief Marketing Officer, Wolverine World Wide Work Group
“I’m really excited about [Wolverine]. I’ve yet to work with them, but I think they have a lot of potential.”
Learn more
Contact
- hello@themovetic.com
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