From a storefront in NYC 17 years ago (which got kind of annoying) to an agency rename in 2018, Mythology is the place where building brands is a way of life. Think about some of the world’s most iconic new brands (Warby Parker, for example)—Mythology’s beautiful fingerprints are all over them.
Yet emerging brands are not the only ones who receive the Mythology treatment—and it’s all done with real candor designed to grow business and relationships. It about service, even if that means the agency isn’t the right fit. Refreshing, innit?
We caught up with founder Anthony Sperduti, partner and head of design Sophie Mascatello and partner and creative director Audrey Attal to talk about what the agency is up to, crappy wifi, Elon things, Italian stuff and more.
Agency stats
- Founded: Technically, 2007, but the name and ownership changed six years ago
- Location: New York
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Best-known for
The agency is best known for building holistic, immersive brand worlds beyond traditional branding, focusing strongly on design, strategy, and creating deep, lasting relationships.
- The agency has created over 75 brands, including major names like Warby Parker and Harry’s.
- Known for building comprehensive brand worlds, not just visual identities.
- Strong emphasis on art direction, naming, and strategy for a holistic approach.
- Over-delivers on client expectations, fostering long-term partnerships.
- The design team is integral to the agency’s success and approach.
Why the agency loves being indie
Independence allows the agency greater creative freedom, control over business decisions, and the ability to choose projects that align with its values and goals.
- Independence fosters more creative freedom and flexibility in decision-making.
- The agency can selectively choose projects, avoiding unproductive or exhausting partnerships.
- Greater control over client relationships enhances the quality of work.
- Independence reduces the need to conform to external pressures or constraints.
Why brands should work with this agency
It’s all about an independent, passionate approach, ensuring authentic partnerships and exceptional creative outcomes.
- Independence allows Mythology to choose clients based on fit and mutual trust, enhancing creative freedom and authenticity.
- The agency focuses on genuine partnerships, only engaging in projects in which it is fully invested, and is even willing to turn away business when necessary.
- Mythology’s commitment to excellence ensures they give their all to every project, creating work that truly matters.
Why talent should put this agency on their list
- Talented creatives are drawn to Mythology for its diverse, hands-on projects resulting in tangible outcomes, not just presentations or pitches.
- Mythology offers a wide variety of projects across different categories, from startups to legacy brands.
- Provides opportunities to work on meaningful projects that lead to tangible results.
- Appeals to creatives tired of traditional agency work that often results in unfulfilled ideas.
Marketer shout out
- Todd Kaplan, CMO, Kraft Heinz
- Lauren Johnston, CMO, Goop
- Jennifer Prenner, CMO, Rivian
“[Rivian’s vehicles] look so fucking good, and it’s everything that Tesla should be by now. As a lover of design, those cars are beautifully designed. I would be really intrigued to see what we could do—not that they need our help. I think they’re doing a fine job, [but it would be great fun].” —Anthony Sperduti
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Contact
- Email: info@mythology.com
- Phone: +1 646 861 2827
- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
