The boundary-pushing Denver-based agency welcomes friction and loves being instigators of change. Øbviously.
If the rebellious design of the “O” in their logo is any indication, Øuterkind’s ethos further cements that business as usual is not their norm. In fact, despite coming from long histories in the advertising and experiential marketing space with storied traditional agencies and holding companies, co-founders Christian Gani and Michael Dill believe more in what they describe as “business unusual.”
These “experience architects” are eschewing the status quo and solving business problems with creative solutions that engage target audiences. They’re also ushering in a new era for agencies: One that recognizes that one size doesn’t fit all, and you can do a few things exceptionally well and still add a tremendous amount of provable value to clients.
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Agency stats
- Founded: 2020
- Location: Denver, CO
Best-known for
Depending on who you’re talking to, they’re either known for their experiential chops, their social and ambassador and content work or their traditional advertising or digital advertising work. But the general consensus is they are the instigators of change.
Why the agency loves being indie
Being independent allows Øuterkind to move, change and course correct with more agility, and they stand firm in the belief that their entrepreneurial spirit drives their very best work.
They also liken their experience to those of the brands they serve, in which smaller and nimbler startup brands are, in some cases, outsmarting larger legacy brands.
Why brands should work with this agency
In addition to being passionate about the business and a joy to work with, Øuterkind takes pride in their ability to approach everything from an accountability perspective, solve the problems in front of the client, and stand behind the results.
Why talent should put this agency on their list
Contrary to larger agency environments, they view every client assignment or project as a huge responsibility and, in turn, every member of the team shares in the responsibility–as well as the fun.
Marketer shout out
- Diana Frost, Chief Growth Officer, Kraft Heinz
- Zak Brown, CEO, McLaren Racing, Ltd.
- Ryan Green, Executive Vice President, Chief Commercial Officer, Southwest Airlines
“[Diana] runs a portfolio that is incredibly compelling. They’ve done terrific marketing work, so you know that they’re engaged in great creative and great experiences.”
Learn more
- Agency site
- The Outerkind on Instagram
- The Outerkind on LinkedIn
- Christian Gani on LinkedIn
- Michael Dill on LinkedIn
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