Meet an Indie Freelancer: Building Big Ideas in a Small Attention Span World

Jack Cornett shares his journey from writing funny email intros at The Martin Agency to becoming an indie freelancer focused on social-first creative work. “The Martin Agency told me I could write. And then I was like, oh shoot, that’s a confidence boost,” he said. Cornett talked about shifting from a potential sports career to advertising, the value of humor in social media, and the importance of trust with clients. His path includes running the voice of Domino’s on Threads, earning a Shorty Awards shortlist spot, and keeping a strong focus on making brands feel relatable online.

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A great headline to describe you

Jack Cornett described himself as “Big dude, write good,” tying together his physical presence and his love of writing. He kept the description simple and self-aware, highlighting his straightforward style and playful approach to creativity.

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The guest’s background

Cornett didn’t go to ad school but built his skills through experience. He started by writing the agency newsletter at The Martin Agency, eventually moving into a full-time copywriting role after positive feedback. His path included finding success with both traditional advertising formats and fast, witty social media content.

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The work they like to do most

Cornett is most energized by social-first writing. He enjoys creating quick, punchy posts that deliver a laugh or a moment of connection without overstaying their welcome. For him, social media is a way to drive positive brand engagement through humor and relatability.

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What they are strongest at

Adaptability across formats is one of Cornett’s biggest strengths. He can write traditional 15- and 30-second ads but specializes in crafting short, engaging social content. His work on Domino’s Threads account showed his ability to create a strong, authentic voice for brands online.

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What makes a good client

Cornett said the best clients offer trust, clear communication, and space for creativity. He appreciates when clients are direct but also willing to coach and guide the creative process instead of shutting ideas down. Trust and transparency make the biggest difference in creating strong work.

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One project that they’re most proud of

Cornett pointed to his work behind Domino’s Threads account, which was recently shortlisted for the Shorty Awards. It reflected the kind of creative work he enjoys most — fast, funny, and social-driven — and showed how strong voice and personality can build brand affinity.

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Whether they are a weirdo, misfit or underdog

Cornett said he fits somewhere between a misfit and a weirdo. He comes from a mix of experiences that don’t always match the typical creative career path, including playing college football, studying business, and staying committed to his faith while pursuing creativity. He focuses on betting on himself and taking a long-term view of success.

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