2024 has been a year of focus, collaboration, and delivering standout results for our clients. From innovative campaigns to seamless integrations of media and messages, we’ve rolled up our sleeves and created work that gets noticed and drives meaningful outcomes.
Here’s how we’ve taken ambitious brands to new heights:
1. OrangeTwist: Father Time/Make Time For You
OrangeTwist’s “Make Time For You” campaign boldly stated, rooted in audience insights, It’s time to reclaim your time. By bringing back the beloved treatment shop with humor, empowerment, and a clear call to action, we gave OrangeTwist’s audience the nudge they needed to prioritize self-care.
Key Highlights:
- Featuring the playful yet poignant Father Time, the campaign delivered a mix of humor and relatability.
- Integrated efforts across paid media, organic social, and in-clinic experiences made “Make Time For You” impossible to ignore.
- Bottom-line impact: From August to September, bottom-of-funnel conversions skyrocketed 7x higher, with a 186% increase in lead volume on Meta and efficient CPLs—even as media spend nearly doubled.
With creativity at its core, this campaign not only elevated the OrangeTwist brand but also reflected Moontide’s mission: work that can’t be ignored and results that can’t be denied.
2. FIDO: Bye-Bye Passwords, Hello Passkeys
FIDO’s “Passkey Central” project set a new standard for demystifying complex technology. We developed a streamlined web platform, PasskeyCentral.org, that provided businesses with easy-to-implement tools for enhancing online security.
When FIDO Alliance requested a live-action video three weeks before their Authenticate Conference, our team didn’t just deliver—we nailed it. The “Free Yourself” video highlighted the frustrations of traditional passwords while humorously showcasing passkeys in action, reinforcing FIDO’s reputation for innovation and excellence.
Client testimonial:
“You all have collectively crushed this. I can’t express how much I appreciate you—delivering something that elevates our brand x1000.”
— Megan Shamas, CMO, FIDO
3. LA Kings: Where Hockey Meets Heart
Our collaboration with the LA Kings focused on building deeper connections with their diverse and enthusiastic audience. By tapping into insights about multi-sport fans and a strong multicultural base, we designed campaigns that resonated both locally and regionally.
Key Highlights:
- Messaging extended beyond hockey, incorporating the passion and energy of feeder sports.
- Integrated media and creative efforts captured the vibrant, dynamic spirit of LA fans.
This multi-layered strategy delivered results that elevated both engagement and loyalty, reinforcing the LA Kings’ position as a community cornerstone.
4. Campaigns That Stop Thumbs, Make Waves, and Move Metrics
In 2024, integration was our superpower. Whether it was aligning data with creative for campaigns like OrangeTwist or ensuring video amplified FIDO’s technical storytelling, our work was rooted in bringing all elements together for maximum impact.
We’ve honed a process where data informs media, media amplifies creative, and creative stops thumbs. This holistic approach is why our campaigns don’t just look good—they perform.
Looking Ahead
2024 isn’t over yet, but we’re already gearing up for an even more ambitious 2025. With significant growth on the horizon, we’re rolling our sleeves down just long enough for the holidays—because we know how much work lies ahead.
Stay tuned. We’re just getting started.
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