We’ve got a gift for you ahead of the holiday: A visual and audio display of delights from the indies in our network and beyond.
Happy holidays to all who celebrate, and peace to everyone who’s fine sitting out the festivities this year.
Already a member? Tell us about your latest work here to be featured in the coming weeks. Not a member yet? Start here.
FUSE Create’s Climate Change “Sweater” Collection
If climate change continues on its current trajectory, even residents of the chilliest climates might opt for bathing suits for the holidays. In a project designed to support Canadian environmental charity the David Suzuki Foundation, FUSE has imagined what these festive holiday “sweaters” might look like.
Elite Media for American Family Insurance
Elite Media partnered with American Family Insurance for the third consecutive year to celebrate the “Dreamer of the Year” Award, a collab with TIME magazine. This year’s honorees—Portland Fire and Rescue, Rebuilding Together Tampa Bay, and the American Family Response Team in Blair, Nebraska—were recognized for their efforts to rebuild and restore in the wake of natural disasters. Elite’s long-form video and :30 cutdown are now running across digital and online platforms.
Fast Horse for Fruity Pebbles and Edwards (the Greatest Pies on the Planet)
We’d give up our souls for an Edwards pie. That may be hyperbole, but the boss says it’s the best he’s ever eaten. Throw in Jason Biggs and you have a full-on home run. Plus, the Minneapolis shop created some magically fun stuff for Fruity Pebbles. Pie and cereal. These two great things with fantastic work remind us that life can be delicious and a ton of fun.
WorkinProgress for Domino’s
WorkInProgress and Domino’s eased the pain of fantasy football heartbreak by partnering with Stefon Diggs to give away $1 million worth of free “Emergency Pizzas” to fans whose playoff dreams were dashed when Diggs was sidelined with an ACL injury earlier this season. The agency seized the moment to make the best of a tough situation—particularly for Diggs—by extending the brand’s preexisting Emergency Pizza program to fantasy players.
Moontide for FIDO Alliance
A new video and site for authentication brand FIDO Alliance shows us the relatable frozen moment as you struggle to cough up your password—and the way the brand gets you back to business by providing simplified, multi-device passkey services. Watch here.
Plus: We love a good annual wrap reel, and Moontide’s makes us want to get in on the fun.
Giant Spoon for Lucid
For Lucid Motors’ first-ever brand campaign, Giant Spoon rejects compromise, comparing the luxury EV maker’s full-package perks to the achievements of historic figures such as Neil Armstrong, Muhammad Al and Nina Simone.
E.J. Schultz has the story over at AdAge.
Oink Ink Talent Spotlight: Fred Melamed
If you’re a regular audio streaming connoisseur, you’ve probably heard the dulcet voice of Fred Melamed, the subject of Oink Ink’s latest Talent Spotlight, which salutes his performance in a funny radio campaign the agency wrote and produced for Roku and agency Division of Labor.
TDW+Co for FEMA
TDW+Co, FEMA and the Ad Council are helping Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities to prep for disasters with a set of PSAs. The videos, which are available in multiple languages, are tuned into cultural nuances and community-specific barriers that might prevent life-saving measures. Check out the program at Ready.gov/Start.
Mythology for Meta Quest’s Supernatural Fitness
Mythology looked to the past to advertise the future of fitness. This work for Supernatural VR fitness classes—which let you work out while battling and gaming via a Meta Quest headset—stars Jane Fonda and brings 80s energy to this next-gen tech.
Work from beyond the IAN Network
- Made Music: Sick of the Christmas tunes already? Made Music has your back with a foodie-themed list of underappreciated holiday songs. Listen here.
Adweek’s 2025 “Jealous List” Nods to Top-Notch Work
And finally, Kyle O’Brien has officially compiled Adweek’s annual “Jealous List,” which shines a light on the standout advertising campaigns of 2024, as selected by creatives admiring work they didn’t make.
Salute to our members who chimed in with their picks:
- Adidas’ “No Lie” by Johannes Leonardo: A showcase of Anthony Edwards’ raw competitive spirit with simple yet effective storytelling, recommended by Jay Kamath, Founder and Chief Creative Officer, Haymaker.
- CeraVe’s “Michael CeraVe” by Ogilvy NY: A simple and cheeky concept brought to life by Michael Cera, a favorite of Greg Almeida, Executive Creative Director and Co-Founder, Colossus.
- DoorDash’s “DoorDash-All-The-Ads” by Wieden+Kennedy: A Super Bowl campaign that delivered creative complexity and logistical precision, selected by João Coutinho, Co-Founder, Atlantic New York.
- Liquid Death’s Jet Giveaway, developed in-house: A cheeky, strategic nod to Pepsi’s infamous Harrier jet case that reinforced the brand’s edgy, anti-corporate persona, recommended by Katherine Schmidt, Associate Creative Director, Hanson Dodge.
