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    White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

    How I Pick Agencies (and What Indies Need to Know): Russell Barnett

    From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
    zanger
    Doug Zanger April 17, 2025
    Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

    Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL

    The latest episode, hosted by Christian Gani
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    Doug Zanger April 17, 2025
    A person in a wetsuit rides a wave on a red surfboard in the ocean, catching some Good Work vibes and enjoying a moment of sanity out at sea.

    Show Off Weekly: Good Work, for Good (and for Sanity)

    Take that, AI
    jesszafarrisgmail-com
    Jess Zafarris April 17, 2025
    Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

    SOWs, MSAs and More: Adding Legal Clarity for Indies

    Matchstick Legal partner Jen Becker breaks it down
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    Doug Zanger April 16, 2025
    An orange book titled Happy Endings with F*CK CANCER at the bottom, placed on spicy orange knitted fabric next to a candle—a bold, indie work weekly pick.

    Indie Work Weekly: Naughty, Spicy, Hot, Fiery, Shiny

    Feel the heat
    jesszafarrisgmail-com
    Jess Zafarris April 11, 2025
    A journal titled The Gratitude Journal and a cup of iced matcha rest on a closed silver MacBook on a white rumpled bed, capturing the essence of living better through mindful reflection.

    The Psychology of Wellness Marketing: Why ‘Living Better’ Sells

    Wellness brands aren’t just selling products—they’re selling better versions of ourselves.
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    Melissa Pardo April 9, 2025
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

    Mixed results and opportunities
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    Kyle O'Brien April 9, 2025
    A collage of various colorful graphic designs, illustrations, website pages, packaging, and posters arranged in a grid pattern with eye-catching ornamentation.

    Baubles, Bangles and Doodads: The Strategy of Ornamentation

    It's a good one!
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    Terri Mitchell April 8, 2025
    A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

    From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?

    The pressure to sell, sell, sell, squashes good work
    danoinkradio-com
    Dan Price March 29, 2025
    A cylindrical building illuminated at night displays a large KFC logo, surrounded by city streets and traffic, while IndieWork Weekly highlights its unique charm.

    IndieWork Weekly: Big Ass Soap and Gravy

    Do you need further explanation on this one?
    jesszafarrisgmail-com
    Jess Zafarris March 28, 2025
    An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

    To the Young Bucks: A Story About Age

    Some sage advice.
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    Kevin Willard March 28, 2025
    A man in a black superhero costume with a blue “B” stands near an illuminated Bat-Signal on a rooftop at night, perfectly capturing the spirit of Taking the Bate for this weeks Indie Work Weekly feature.

    Indie Work Weekly: Taking the Bate

    Yeah, we're talking about Jason
    sly04fsugmail-com
    Shannon Miller March 15, 2025
    A neon triangle frame with a grid background displays the text Indie Work Weekly in green, with blue and pink lighting effects, evoking the vibrant energy of Ad Club Winners.

    Indie Work Weekly: High Fives to the Ad Club Winners!

    Plus, a spin around some excellent member stuff!
    zanger
    Doug Zanger March 6, 2025
    Three people engage in a lively debate during a virtual video call. The text at the bottom reads, “Not if we have anything to do with it.” The Indie Agency News logo appears in the top right corner.

    The Indie Agency RFP Debate: Fight or Flight?

    They had opinions
    zanger
    Doug Zanger February 26, 2025
    A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

    11 Own It Summit Conversations to Inspire the Indie Agency Community

    A wide range of topics and engaging conversations
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    Doug Zanger February 24, 2025
    Two people in black leather outfits sit at a kitchen table, sharing smiles and cozy vibes—captured during an IndieWork Weekly BTS Video.

    IndieWork Weekly: The Lay’s-Filled BTS Video We All Needed

    So good. Thank you, Highdive
    jesszafarrisgmail-com
    Jess Zafarris February 21, 2025
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    Building the Global Home for Independent Agencies

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