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    A woman with long brown hair smiles at the camera. She is wearing a black zip-up top and is indoors with a blurred background. The text Rachel Carlson, who shares tips on starting your own agency, appears in a green box.

    You Already Have What You Need: The Honest Truth About Starting Your Own Agency

    15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company spreadshee…
    zanger
    Doug Zanger December 29, 2025
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    White text reading CONFESSIONS OF A CMO on a black background with a horizontal multicolored bar near the bottom, capturing insights into the CMO role and the ongoing marketing evolution.

    The CMO Role Didn’t Go Away. It Evolved Into 7 Species. Here’s How it Happened

    Worldwide Partners' anonymous research with Monigle reveals how modern marketing leaders survive—and thrive—under corporate pressure through strat…
    editorialindieagency-news
    Indie Agency News Team December 27, 2025
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    Portland city skyline reflected in the river on a clear winter day, with a bridge in the foreground. Text reads: Meet an Indie Agency helping brands move fast | Rain the Growth Agency.

    Building a Billion Dollar Machine for Brands That Want to Move Fast

    DRTV powerhouse Rain the Growth Agency turned into the DTC growth engine behind Peloton, Chewy, SimpliSafe and Dr. Squatch—all while staying fiercel…
    editorialindieagency-news
    Indie Agency News Team December 24, 2025
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    A man in a denim jacket and cap holds a green-lit device while crouching with a fishing net at night. Text over the image reads Night Fishing, capturing the adventurous spirit often celebrated by Indie Agencies and the Epica Awards.

    INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year

    IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway's Morgenstern shares Fi…
    editorialindieagency-news
    Indie Agency News Team December 23, 2025
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    A worn, beige canvas sneaker with frayed edges takes center stage in a quirky holiday display, humorously labeled "Too Broke for Chucks," set against a festive green background.

    Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks

    FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder of what matters this …
    editorialindieagency-news
    Indie Agency News Team December 23, 2025
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    A woman stands in a retro-themed room next to a display box labeled “Impossible Foods Gift Kit,” containing plant-based corn dogs and chicken tenders—perfect for unique shopping or as a fun, memorable gift kit.

    1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day

    Young Hero's retro infomercial campaign tackles the hardest people on your list
    editorialindieagency-news
    Indie Agency News Team December 22, 2025
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    Close-up of a decorated Christmas tree with blue and silver ornaments, metallic ribbons

    Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book

    Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
    editorialindieagency-news
    Indie Agency News Team December 19, 2025
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    A wooden bench with a blue gift box sits in a garden; overlaid text reads MANY HANDS and A story about the power of community and changed lives—perfect for a heartfelt holiday video.

    The Holiday Video That Changed 1,600 Lives

    How Klick Health funded surgeries for people in rural Kenya who'd been waiting years for care
    editorialindieagency-news
    Indie Agency News Team December 18, 2025
    0 Comments
    A package of Minties Freshbites dog treats is surrounded by mint leaves, with the text "Minty Fresh Dog Breath is over" in green on the right side.

    From BevNET Tough Love to Minty Fresh Dog Breath

    Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
    editorialindieagency-news
    Indie Agency News Team December 16, 2025
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    A person wearing a large bulldog mascot head

    Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working

    Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
    editorialindieagency-news
    Indie Agency News Team December 12, 2025
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    Adweek Agency of the Year

    Congratulations to Our Member Adweek Agency of the Year Winners

    Mischief, Special US and Rethink take home honors
    editorialindieagency-news
    Indie Agency News Team December 11, 2025
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    Several raw strips of bacon are laid out in a frying pan, beginning to cook and filling the kitchen with sizzling realness.

    Bacon-Scented Scratch Tickets and the Collective Search for Realness

    Indie Spin: The one with anti-trends, scam-prevention pies, and why the commission model keeps getting called out.
    editorialindieagency-news
    Indie Agency News Team December 9, 2025
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    A group of people sit around a table in an airplane hangar, using suitcases as chairs, with small aircraft visible in the background.

    How Gus Turned Away’s Holiday Campaign Into a Dinner Party Nobody Expected

    A hangar feast, and zero AI—just Gus doing what Gus does best: being human
    editorialindieagency-news
    Indie Agency News Team December 7, 2025
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    White text on a red background reads Born and Raised in large letters, with Phila and Penna in smaller script between Born and Raised—a nod to Brownstein Group’s rebranding roots.

    From 36 Years to Year 1: How Brownstein Group Became Born and Raised

    Marc Brownstein hit reset after 36 years, turning Brownstein Group into Born and Raised—a creative studio built on instinct, speed, and a belief tha…
    editorialindieagency-news
    Indie Agency News Team December 7, 2025
    0 Comments
    Balloons float near street lamps at night with parked cars visible in the background, as neon light streaks frame the image—capturing the vibrant energy found in Lenovo global campaigns and inspired by artists worldwide.

    Super Nice Collaborates with Artists for Lenovo’s New Global Campaigns

    The efforts champion the spirit of creators and small businesses
    editorialindieagency-news
    Indie Agency News Team December 5, 2025
    0 Comments
    A two-tiered pink and purple birthday cake sits on a table for Publix

    Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG

    The touching spot sees a different take on celebrating the holidays.
    editorialindieagency-news
    Indie Agency News Team December 4, 2025
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