Last year, we went manual with figuring out the Cannes Lions indie success landscape (bad idea … the boss ain’t great at math and it took a looooong time).
In some categories, there were some big winners that weren’t yet Indie Agency News members. As we get ready to track 2025 Cannes Lions member and overall indie success, we went back to the 2024 numbers to revise the count based on our current membership. New members like Klick, INNOCEAN, Lafayette America, Rain the Growth Agency and lg2 round out an impressive haul—and continues to show the power of indies and its work.
Revisiting Cannes Lions 2024 with New Members
Retroactive analysis reveals the true power of our growing membership
Member Agency Performance
SERVICEPLAN
KLICK HEALTH NEW MEMBER
INNOCEAN NEW MEMBER
TOMBRAS
MOTHER
SPECIAL GROUP
LAFAYETTE AMERICAN NEW MEMBER
BRANDENBURG
LG2 NEW MEMBER
Post-Cannes Recruitment Success
Lions (46%) came from agencies that joined AFTER their Cannes wins
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
