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Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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Toronto Restaurants Owe Kawhi Leonard Dinner, and Other Promises Coming Due
Indie Spin: The one with boy-banded chicken tenders, a parchment paper gown, and a fast-food mascot people chose to talk…
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Spiral Loaves, Quarterback Slides and a Beer That Books Your First Therapy Session
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
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One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
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Household Doesn’t Want Your Customers. It Wants Your Fans.
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and…
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The Sentient Bookshelf, the Pizza Tote, and MapQuest’s Second Act
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
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The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
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Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
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The 4As CEO Explains How the Organization is Rebuilding Itself in Public
A year into the job, Justin Thomas-Copeland is turning a century-old trade body into a service platform with agentic tools,…
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The Founder Who Swore on His Mum’s Life to Sell You a Refurbished Phone
Indie Spin: The one with a mum's-life warranty, a Gen Z mirror, and a pickleball team renamed "The Fibes."
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A $0 Media Budget, 785 Million Impressions, and Other Post-Cannes Reality Checks
Indie Spin: The one with the MoonPie militia, a pirate's rebrand rant, and Cannes getting audited.
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How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
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Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.
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Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
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Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill
Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and…
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The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
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Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming…