The Originality Tax: Why Instagram’s New Update Is A Bill For Imitators
The new algorithm is a foreclosure on the imitation-first model.
Saylor Builds FLEET, a Creator Studio for Brands Tired of Renting Attention
The LA agency formalizes years of creator work into a studio and brings in Nneka Enurah Lee to run it
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.