Why ‘Smart’ Wins Arguments and Reading the Room Wins Business
Three indie agency leaders shared what they learned about why clients choose partners—and what it costs to miss it
Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
Data, Disruption, and the Changing Talent Landscape
Indie Spin: The one with pharma breakthroughs, industry transformation insights and Bradley Cooper
When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum
Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
Search Awards Season and Sustainability Storytelling
The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories
65 Lions prove indies are built different
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted two emojis and called i…
The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
Autodesk: So Good, Even God Takes a Lap
Giant Spoon helps Autodesk reframe creativity and its own brand story with a Tony Hale assist
Show Off: Indies Go Green
This week’s roundup is flourishing with Earth Day magic, among other brilliance
