Data, Disruption, and the Changing Talent Landscape
Indie Spin: The one with pharma breakthroughs, industry transformation insights and Bradley Cooper
Tag: Giant Spoon
When Fry Boxes Reveal Brand Logic and Other Signs Indies Have Momentum
Indie Spin: The one with recognition rounds, strategic hires, and why fry boxes aren't accidental
Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
Search Awards Season and Sustainability Storytelling
The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
When Indies Turn Trade Show Dirt Into Digital Gold
Indie Spin: The one with AI-powered storytelling, actual mine site soil, and a $50K dog executive
Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories
65 Lions prove indies are built different
Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program
Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted two emojis and called i…
The Billboard That’s 98% Empty (On Purpose)
Indie Spin: tiny chaos campaigns, pro bono legal clinics for broke artists and the glass box approach to pharma compliance
Autodesk: So Good, Even God Takes a Lap
Giant Spoon helps Autodesk reframe creativity and its own brand story with a Tony Hale assist
Show Off: Indies Go Green
This week’s roundup is flourishing with Earth Day magic, among other brilliance
IndieWork Weekly: ‘Sweaters’ for Climate Awareness, sweating with Jane Fonda and More
Wrapping up 2024 with more great work
