Where Not to Use AI Is the Real Decision
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work
Tag: #indiethinking
Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
A Practitioner’s Fix for the Broken Healthcare RFP
A former CMO and a longtime agency leader on what's broken in the healthcare RFP — and the framework taking both sides seriously
Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in the business.
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
Indie Thinking: When Craft Makes Celebrity Optional
63% of this year’s Super Bowl ads featured celebrities — up from 34% just a decade ago. A single cameo now costs $2 million to…
Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Roughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.” “We’re big agency talent in…
Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Saatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…
Employee Ownership Built This Agency — 111 Years Later, It’s Still the Foundation
Doe-Anderson CEO John Birnsteel on investing your own money, keeping Maker's Mark for 50 years and why the long view beats the quarterly panic
verb Left on a Friday and Was Fully Booked by Monday
Shannon Jones and Yadira Harrison join Christian Gani on the Year One show to talk about the realities of starting verb from scratch.
Super Bowl Advertisers Spent Up to $10M Per Spot. Here’s What Happened Next (Especially With Talent)
A talent strategist on the missing Gen Z play, the AI trust gap and why no one cast the next Walton Goggins
Beyond the Rankings: Super Bowl Ad Truths
By Monday morning, everyone will have the same Super Bowl ad rankings. USA Today’s Ad Meter will crown its winners, social media will have picked…