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    Tag: #indiethinking

    View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

    Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons 0 (0)

    The Space Needle and Chihuly Garden and Glass Museum focus on the future
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

    How I Pick Agencies (and What Indies Need to Know): Russell Barnett 5 (1)

    From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
    zanger
    Doug Zanger April 17, 2025
    Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

    Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL 0 (0)

    The latest episode, hosted by Christian Gani
    zanger
    Doug Zanger April 17, 2025
    Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

    SOWs, MSAs and More: Adding Legal Clarity for Indies 5 (1)

    Matchstick Legal partner Jen Becker breaks it down
    zanger
    Doug Zanger April 16, 2025
    Purple background with the text PITCH BLACK in large white font, a plus sign, New Vision, God-is Rivera, and a smiling woman with long hair in the lower right corner.

    Behind Pitch Black’s New Vision and God-is Gets Back in the Game! 0 (0)

    This might be an Indie Thinking episode, but it’s more a celebration of some amazing stuff. First, we catch up with Eleazar Ruiz, founder of…

    A journal titled The Gratitude Journal and a cup of iced matcha rest on a closed silver MacBook on a white rumpled bed, capturing the essence of living better through mindful reflection.

    The Psychology of Wellness Marketing: Why ‘Living Better’ Sells 0 (0)

    Wellness brands aren’t just selling products—they’re selling better versions of ourselves.
    melissa-pardomoontide-agency
    Melissa Pardo April 9, 2025
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe 0 (0)

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025
    Two men stand smiling in front of a black background with the text The Journey to Quirk Creative, highlighting their path in building the creative agency’s unique branding.

    The Journey to Quirk Creative 0 (0)

    Meeting two new execs!
    An illustrated woman with dark hair and a red sweater looks at a document on a table; text reads, “Get the Cannes Inside Skinny: You’re On the Jury. INDIE AGENCY NEWS.”.

    Get the Cannes Inside Skinny: You’re On the Jury 0 (0)

    Your edge in prepping entries
    A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

    From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads? 0 (0)

    The pressure to sell, sell, sell, squashes good work
    danoinkradio-com
    Dan Price March 29, 2025
    An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

    To the Young Bucks: A Story About Age 0 (0)

    Some sage advice.
    kevin-willard
    Kevin Willard March 28, 2025
    Dramatic view of the Space Needle from below, set against a moody sky—text highlights PB&J, Chihuly Gardens and Glass, and Indie Agency News.

    Good Brief! PB& + Space Needle and Chihuly Gardens and Glass 0 (0)

    Lots of good learning!
    A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

    11 Own It Summit Conversations to Inspire the Indie Agency Community 0 (0)

    A wide range of topics and engaging conversations
    zanger
    Doug Zanger February 24, 2025
    Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

    Burning the Rulebook: How Foul Mouth Creative Started on Their Terms 0 (0)

    Our first episode of Year 1 with Christian Gani is an eye-opener
    zanger
    Doug Zanger February 4, 2025
    Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

    Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns 0 (0)

    PJX Media with the goods
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

    The CMO Barometer: AI, Creativity, and the Future of Marketing 0 (0)

    A lot on marketer minds
    zanger
    Doug Zanger January 14, 2025
    0 Comments
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