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    Tag: #indiethinking

    View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

    Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons

    The Space Needle and Chihuly Garden and Glass Museum focus on the future
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

    How I Pick Agencies (and What Indies Need to Know): Russell Barnett

    From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
    zanger
    Doug Zanger April 17, 2025
    Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

    Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL

    The latest episode, hosted by Christian Gani
    zanger
    Doug Zanger April 17, 2025
    Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

    SOWs, MSAs and More: Adding Legal Clarity for Indies

    Matchstick Legal partner Jen Becker breaks it down
    zanger
    Doug Zanger April 16, 2025
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025
    A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

    From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?

    The pressure to sell, sell, sell, squashes good work
    danoinkradio-com
    Dan Price March 29, 2025
    An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

    To the Young Bucks: A Story About Age

    Some sage advice.
    kevin-willard
    Kevin Willard March 28, 2025
    A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

    11 Own It Summit Conversations to Inspire the Indie Agency Community

    A wide range of topics and engaging conversations
    zanger
    Doug Zanger February 24, 2025
    Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

    Burning the Rulebook: How Foul Mouth Creative Started on Their Terms

    Our first episode of Year 1 with Christian Gani is an eye-opener
    zanger
    Doug Zanger February 4, 2025
    Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

    Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns

    PJX Media with the goods
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

    The CMO Barometer: AI, Creativity, and the Future of Marketing

    A lot on marketer minds
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

    The Omnicom/IPG Merger From the Independent Agency View

    There's definitely some good, and some not-so-great
    zanger
    Doug Zanger December 23, 2024
    0 Comments
    Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

    Recap: The Financial and Tech Trends to Button Up Your Agency for 2025

    A great roadmap from AvidXchange
    zanger
    Doug Zanger December 23, 2024
    Black and white view of the New York City skyline at sunset, featuring bold white text reading WE ARE RISE NEW YORK & PARTNERS across the center, celebrating the spirit of Indie Year.

    Our Indie Year: Rise New York

    A Transformative Year and Setting Sights on Global Expansion in 2025
    flavio-vidigalrisenewyork-com
    Flavio Vidigal December 6, 2024
    Black background with white text: #indiethinking: Committed, Dating or Ghosted—Finding the Right Agency Staffing Mix in Times of Uncertainty. INDIE Agency News logo in the bottom right corner.

    The Right Agency Staffing Mix in Times of Uncertainty

    Answering burning talent questions
    lblount32gmail-com
    Leslie Blount October 28, 2024
    0 Comments
    A digital graphic promotes a members-only article on turning short-term accounts into long-term relationships, featuring Amie Pascal and Tsilli Pines of NoCo in Indie Agency News.

    Out with AORs, In with Client Partnerships: Building Long-Term Relationships

    Learn from NoCo. They've seen it all!
    zanger
    Doug Zanger September 24, 2024
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    Logo with the words INDIE AGENCY NEWS in bold white text on a dark blue background, with a small green square before AGENCY NEWS.

    Building the Global Home for Independent Agencies

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    Indie Agency News contributes 1% of your purchase to remove CO₂ from the atmosphere.
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