Meet an Indie Agency: TiNY
Three co-founders. One rule: “As long as one other person agrees, that is democracy.” Michael Stoopack, Mike Rovner and Tom Christmann built TiNY in New…
Tag: Meet an Indie Agency
Meet an Indie Agency: Powell Communications
“We interview you like a therapist, we PR you like a publicist, and we plan like a strategist.” That is Katy Hendricks, CMO of Powell…
Meet an Indie Agency: Obsessed Media
Here is a number that should bother every CMO: 20-30% of most media budgets are largely ineffective. Not underperforming. Ineffective. Barry Dan and Danny Weisman…
The Agency That Only Does Sports (and MLB Said Yes)
Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him
Meet an Indie Agency: Made Music Studio
Play the AT&T sonic logo in a room full of marketers and ask how long it has been around. They will consistently guess twice as…
Meet an Indie Agency: Young Hero
In 2013, the lights went out during the Super Bowl. Roberto Max Salas Dos Santos and his team at 360i scrambled to create what would…
Meet an Indie Agency: Good Sports
Josh Bogdan spent a decade inside the machine — the Golden State Warriors during the Steph Curry era, then Nike and Wieden+Kennedy working on Tiger…
Venables Bell + Partners Has Been Proving Independence Works Since 2001
Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance marketing
Something Different Is Exactly What It Sounds Like
Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
BackPocket Doesn’t Want Your RFP — They Want Your Mission
A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
The Agency That Localizes Fortune 100 Brands at the Block Level
H/L on 40 years of independence, micro-audiences and why scrappy beats scale
The Underdogs Who Refuse to Blend Into the Algorithm
A 55-year-old Seattle shop proves that independence, weirdness, and genuine care beat scale every time
Velocity Meets Strategy: Inside Vysical’s Rapid-Ascent Model
How a 14-person agency is teaching Fortune 500 and founders alike to move at the speed of culture
Cosplayers, Tabletop Gamers and Sneakerheads Run This Agency
How Kris Longo, Collin Millington and Jeremy Atkins built Modern Fanatic on passion over demographics
Please Don’t Hire Us if You Want to Play It Safe
How three Richards Group expats built a Dallas agency on creative firepower, humor and the give-a-shit factor
Meet Two Things: The Agency That Makes Itself Obsolete
The agency moved from Portland, Oregon to New York to be a catalyst for change, then get out of the way