Something Different Is Exactly What It Sounds Like
Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
Tag: Meet an Indie Agency
BackPocket Doesn’t Want Your RFP — They Want Your Mission
A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
The Agency That Localizes Fortune 100 Brands at the Block Level
H/L on 40 years of independence, micro-audiences and why scrappy beats scale
The Underdogs Who Refuse to Blend Into the Algorithm
A 55-year-old Seattle shop proves that independence, weirdness, and genuine care beat scale every time
Velocity Meets Strategy: Inside Vysical’s Rapid-Ascent Model
How a 14-person agency is teaching Fortune 500 and founders alike to move at the speed of culture
Cosplayers, Tabletop Gamers and Sneakerheads Run This Agency
How Kris Longo, Collin Millington and Jeremy Atkins built Modern Fanatic on passion over demographics
Please Don’t Hire Us if You Want to Play It Safe
How three Richards Group expats built a Dallas agency on creative firepower, humor and the give-a-shit factor
Meet Two Things: The Agency That Makes Itself Obsolete
The agency moved from Portland, Oregon to New York to be a catalyst for change, then get out of the way
White Rabbit Goes Seven Layers Deep and the Buck Still Stops With Them
The shop has a singular focus in the agency world: to build custom sites and apps for agencies
Everyone Needs Toilet Paper
From a memorable name to concept-first creative, this indie operates with a collective model
Meet Mower: The Weirdo Underdogs Making Fierce Friends
From Syracuse to the national stage, this 100% employee-owned B2B powerhouse is redefining what it means to create meaningful brand connections
Non-Agency People Built One of the Most Beautiful Agencies Around
TUX Creative House was founded by a L'Oréal exec and a fashion photographer who had no idea how agencies worked—which turned out to be the point
Building a Billion Dollar Machine for Brands That Want to Move Fast
DRTV powerhouse Rain the Growth Agency turned into the DTC growth engine behind Peloton, Chewy, SimpliSafe and Dr. Squatch—all while staying fiercel…
The Brand’s Agent: Abalone Partners Sits on a Critical Side of the Talent Table
Three ex-TMA pros launched a consultancy that works exclusively for brands—and announced themselves with a Super Bowl Grand Prix
When Everyone Has the Same Tools, Different Wins (and Another Thing Is That)
Another Thing is built on a simple bet: that brands need to stop trying to stand out with the same tools everyone else has
Scale Meets Soul: How BarkleyOKRP Built a 700-Person Indie That Refuses to Act Like One
A year and a half after merging Barkley and OKRP, the Big Indie model is proving that integration isn't about compromise—it's about making one plus …