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    Tag: OBERLAND

    Abstract illustration featuring bottles, documents, text boxes, and question marks in vibrant colors, evoking Gen Z’s spirit of information, inquiry, and communication—perfectly capturing the excitement of fun purchases or picking out new clothes.

    When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes) 0 (0)

    Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
    editorialindieagency-news
    Indie Agency News Team July 25, 2025
    0 Comments
    A person with slicked-back hair wears large reflective sunglasses and a dark blazer, standing against a blue and green gradient background—capturing the bold style often seen at Cannes Lions Media Awards.

    Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories 0 (0)

    65 Lions prove indies are built different
    editorialindieagency-news
    Indie Agency News Team June 19, 2025
    0 Comments
    A plain cube sits on a flat surface with a gradient background transitioning from yellow to pink to orange, reminiscent of the vibrant palette celebrating Google’s Loyalty Program.

    Giant Spoon Drops 100 Million Players Into Google’s Loyalty Program 0 (0)

    Indie Spin: The one with gaming platform takeovers, algorithmic rebellion, and 75-year research legacies
    editorialindieagency-news
    Indie Agency News Team June 14, 2025
    0 Comments
    Colorful illustration of a seaside town at sunset along the Croisette, with sailboats on the water, a lion sitting on the beach, and mountains in the background.

    Independent Agencies Storm the Croisette: From Losers’ Dinners to Creator Darwinism 5 (1)

    Indie Spin: The one with Cannes countdowns, Brazilian brilliance, and why 97% deserve a party too
    editorialindieagency-news
    Indie Agency News Team June 13, 2025
    0 Comments
    Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

    Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations 0 (0)

    Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions
    zanger
    Doug Zanger June 9, 2025
    0 Comments
    Illustration of six shoppers walking in a line, one pushing a shopping cart, all carrying shopping bags, on a light green background.

    Apparently, 81% of Shoppers Just Give Up When They Can’t Get Free Shipping 0 (0)

    Are we shocked?
    editorialindieagency-news
    Indie Agency News Team June 6, 2025
    0 Comments
    An anthropomorphic kangaroo in a suit holds a yellow sign with the word ARVO—showcasing Aussie Slang in style.

    Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns 0 (0)

    This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga
    editorialindieagency-news
    Indie Agency News Team May 28, 2025
    0 Comments
    A child wearing a yellow and red striped shirt stands with arms outstretched, smiling in front of a spinning amusement park ride—capturing the playful spirit that indie agencies bring to creative marketing.

    This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas 0 (0)

    Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more
    editorialindieagency-news
    Indie Agency News Team May 17, 2025
    0 Comments
    Split image shows a person holding a letter addressed to fast food giant In-N-Out on the left and a billboard reading Congrats on #2, IN-N-OUT on the right, both from Habit Burger Grill. Seen in IndieWork Weekly.

    IndieWork Weekly: In-N-Out Gets Knocked Down a Peg 0 (0)

    Plus, IndieWork hits Broadway
    jesszafarrisgmail-com
    Jess Zafarris October 4, 2024
    A billboard with a pastel gradient background displays the text Even lifelong Angelenos can Get LA’d. promoting KCRW 89.9 FM and IndieWork Weekly, with palm trees and buildings in the foreground.

    IndieWork Weekly: Party Land Shows Us How to Get LA’d 0 (0)

    Plus, Indie Agencies of the Year according to Cannes
    jesszafarrisgmail-com
    Jess Zafarris September 20, 2024
    0 Comments
    Graphic showing numerous identical male avatars labeled SO MANY DICKS, created for the IndieWork x Oberland E.L.F. campaign, to highlight the prevalence of men named Dick on corporate boards versus underrepresented groups.

    IndieWork: Yeah, A Lot of Dicks, But There’s Much More to This E.L.F. Campaign From Oberland That Meets the Eye 0 (0)

    It's a way to change the game in boardrooms and beyond
    zanger
    Doug Zanger August 30, 2024
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