AI’s Steamed Carrot Problem, a Ketchup Ambush, and a Bodega Built for Protein
Indie Spin: The one with a fleet of Leading Women, a Times Square hot dog hijack, and 93% of physicians who apparently don't mind ads.
Prince Wasn’t on the List, and Other Lessons in Being Impossible to Forget
Indie Spin: The one with a Marilyn Monroe short film, a 13-week AI shelf life, and Korean fried chicken shot on an iPhone.
The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381
Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your growth.
Step-Counting Chickens, Rethink at the Top of the A-List, and an Honest Earth Day
Indie Spin: The one with Webby sweeps, 21,000 chicken steps, and a 25-year exit interview.
Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that isn't the flex you…
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
The First Dinner, the Ad Age A-List, and 500 Consumers Who Skipped Google
Indie Spin: The one with an indie Agency of the Year, three lottery campaigns built from scratch in a single day, and a Friday the 13th tattoo parlor …
Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
Shake Shack Selections, 6 Million Views and Other Strategic Wins
Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition
A New Chapter That Feels Like Quirk (Creative)
With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way
IndieWork Weekly: An Airheads-Scented Foot Odor Antidote
Plus: Indies get real (and a little cheeky) about young athletes’ mental health
IndieWork Weekly: Party Land Shows Us How to Get LA’d
Plus, Indie Agencies of the Year according to Cannes
IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha at a Time
How do you sell a product that helps people manage vaginal odor if you can’t use the word “vaginal”?
IndieWork Weekly: Garnering Some Important Creative Many Times Over, Curiously Designed and a Quirky Party
See if you can figure out what this weird headline means
