The independent agency world — news, work, people and thinking.
Featured Special Australia
Meals on Wheels America Turns Holiday Memories Into a Call for Action
Public Inc. scores a 65-second holiday spot to "Auld Lang Syne," then lets the room go quiet
-
Thermal Cameras, Vinyl Voicemails and a Six-Pack for Your Congressperson
Indie Spin: The one with an undercover Knick, a 17,000-pixel sphere, and zombies who forgot what they're good at.
-
A 180-Metre Moustache, the Un-Holding Company and the Happiest Fans in Baseball
Indie Spin: The one with T-Mobile, a mo visible from (almost) space, and a sentiment ranking that's rough news for…
-
The Monkey’s Paw of “Ship My Pants” and Other Tales Told Around the Agency Campfire
Indie Spin: The one with a cursed Kmart wish, a 16-year goodbye to IKEA, and a mirror that only shows…
-
Panda Express in Fortnite, a Horror Film in the Oil Change Bay, and Other Notes From the Week After Advertising Week
Indie Spin: The one with a breastmilk savings account, an AR mural that pays the theater, and a search buyer…
-
A £50,000 Chicken Test and Other Acts of Devotion
Indie Spin: The one with fried chicken loyalty, contract fine print, and a bear named Backpack.
-
Toronto Restaurants Owe Kawhi Leonard Dinner, and Other Promises Coming Due
Indie Spin: The one with boy-banded chicken tenders, a parchment paper gown, and a fast-food mascot people chose to talk…
-
One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
-
The Sentient Bookshelf, the Pizza Tote, and MapQuest’s Second Act
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
-
A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
-
The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
-
Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
-
A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
-
A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
-
Spider-Man’s Rooftop Stakeout, a Lab Coat Trophy, and the DevOps Rookie Who Beat the Clock
Indie Spin: The one with the human-in-the-loop reality check, creators-as-media, and a golf prize you can actually wear.
-
Fermented Back Sweat, Defeated Discounts, and the Week Brands Started Advertising to Robots
Indie Spin: The one with a solar-powered beer cooler, a $35 million hidden-fee bill, and 46 heartbroken fanbases.
-
A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
-
Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
-
Back-to-Back Iridium, a Coffee Truck That Recruited 500 Doctors, and the Quiet Death of the 80/20 Rule
Indie Spin: The one with the seven-meter chili pepper, Mike Perez's million-citation analysis, and a vinyl record about a faucet…