Special Group US Archives - Indie Agency News

A collage of Puerto Rican street scenes featuring art, the Puerto Rican flag on a wall, decorative plates, and a mural—plus a nod to Bad Bunny—with the text Culture Leads, Connection Follows.

How Bad Bunny Generated $713 Million with Zero Flashy Promos

Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.

Indie Agency News Team September 26, 2025

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Rows of yellow boxes labeled PENNY and ZAHN with white text, stacked closely together and brightly lit—like a vibrant retail display ready for Indies or Cannes Lions business categories.

Cannes Lions Day 4: Indies Take 16 Lions in Business Categories

Serviceplan keeps winning as indies show strength in experience and strategy

Indie Agency News Team June 20, 2025

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Illustration of a modern bathroom with a bathtub, bottles, a glass, potted plants, and tiled walls in blue and beige tones—perfect for some Mischief or Pre-Cannes Preparations.

Mischief’s 5-Year Body Reconstruction and Other Pre-Cannes Preparations

Indie Spin: The one with hot tub resurrections, AI writers getting pink slips, and Dick jokes making Lions

Doug Zanger June 9, 2025

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