The Perception Archives - Indie Agency News

A woman with long brown hair smiles at the camera. She is wearing a black zip-up top and is indoors with a blurred background. The text Rachel Carlson, who shares tips on starting your own agency, appears in a green box.

You Already Have What You Need: The Honest Truth About Starting Your Own Agency

15 agency founders sat exactly where you're sitting right now—burnt out, pushed aside, watching their jobs disappear into holding company spreadshee…

Doug Zanger December 29, 2025

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A man wearing glasses and a dark polo shirt sits in front of a bookshelf, smiling and gesturing with both hands—capturing the spirit of entrepreneurship. The text Brian Anderson and INDIE appears on the screen.

When Getting Yelled At Becomes Your Entrepreneurial Wake-Up Call

Brian Anderson turned a brutal client meeting into the foundation of The Perception's "altogether human" philosophy

Indie Agency News Team August 13, 2025

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A promotional graphic for Monday Morning Radio features bold text on the left and a black-and-white image of a Philly building with a statue on top on the right, captioned Its a Philly Thing!.

Monday Morning Radio: It’s a Philly Thing

The Perception's Brian Anderson digs into the city's many sounds

Doug Zanger August 27, 2024

A man in a red jacket holds a sandwich—perhaps from Zaxbys—while standing on a Philly city street with smoke and construction barriers in the background.

#indiework Live: Did Tombras and Zaxby’s Do Philly Dirty?

Not really. It's a really good campaign and stunt.

Doug Zanger October 23, 2023