No Timesheets, No Underdogs: 21 Years of Gertrude
Otis D. Gibson named his Chicago agency after a woman he'd never met — and built a shop that Coca-Cola, Quaker and Diageo call when the problem is b…
The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it