Texas Pete Built an Advent Calendar for Your Leftovers

Twelve mini hot sauces, 12 recipes and a countdown that starts after the turkey is carved, with work from McKinney

Advent calendars count down to Christmas. Texas Pete counts down to the moment your Thanksgiving leftovers turn on you.

The North Carolina hot sauce brand, with help from McKinney, has launched The Twelve Meals of Leftovers Advent Calendar, a 12-door box built around a simple bit of fridge math. Leftovers last about four days after the holiday. Three meals a day, four days: that’s 12 meals to get through before the turkey becomes a science project.

Client
Texas PeteGarner Foods
Agency
McKinneyCreative AOR
The work
Twelve Meals of Leftovers12-door advent calendar, $49.95
When
Ahead of Nov. 26While supplies last

The calendar that runs on a shelf-life clock

Thanksgiving is the biggest single-day food waste event of the year, according to the brand. Rather than lecture anyone about it, Texas Pete chose to make the fourth plate of turkey worth looking forward to.

Each numbered door hides a 2 oz bottle of Texas Pete and a recipe meant for that day’s leftovers. It may be the first advent calendar that counts down to an expiration date instead of a holiday.

That’s a strange thing to celebrate. It’s also very relatable.

The math

How 12 doors happen

4

Days leftovers last after the holiday.

3

Meals a day before the turkey turns.

12

Doors, each with a 2 oz bottle and a recipe.

1929

The year Texas Pete started. The pun budget is newer.

Twelve doors, 12 second lives

The Texas Pete culinary team wrote a recipe for every door, and the names do a lot of the selling. There’s a Buffalo Turkey Biscuit Sandwich with Mild Buffalo Sauce, Winter Wonderland Waffles Benedict with Original Hot Sauce and a Cran-merry Turkey Bánh Mì with CHA! by Texas Pete.

Further down the line, things get festive. Gobble-til-you-Wobble Turkey Tinga Quesadillas. A Buffa-Ho-Ho-Ho-Ham Flatbread. Rockin’ Around the Brie Panini with Sweet CHA!banero.

Every brand needs a pun budget. This one spent all of it.

Fighting leftover fatigue

The point of the recipes is to beat the slow decline of day-three turkey sandwiches. A pot pie on one day, a breakfast burrito the next, a tetrazzini to close it out. Each dish leans on a different sauce from the lineup, so no two meals taste like a rerun.

The recipes will roll out across Texas Pete’s social channels through November and December, with recipe videos on the way. The launch film lives on TikTok and Instagram.

A gift for the people who save the containers

The calendar also works as a gift for food lovers, hot sauce collectors and anyone who has strong opinions about what to do with cold stuffing. It lands just ahead of Thanksgiving on November 26, which leaves enough time to stock the shelf before the bird goes in.

It’s a small, clever idea from a brand that’s been around since 1929, and one that turns the least glamorous part of the holiday into the main event.

The Twelve Meals of Leftovers Advent Calendar is available exclusively at TexasPete.com for $49.95, shipping included, while supplies last.

Credits

Who made it

McKinney, creative AOR

  • Lyle YetmanCo-chief creative officer
  • Omid AmidiCo-chief creative officer
  • Will DeanExecutive creative director
  • Knowlton BourneAssociate creative director, copy
  • Jamie SteentofteAssociate creative director, art
  • Meghan WoodsCopywriter
  • Perry AndreArt director
  • Kerry O’ConnorGroup strategy director
  • Tamara Del Valle BeamsGroup strategy director, social
  • Kyane KleisslerSenior strategist
  • Hanna HeaneySenior social strategist
  • Ryan GardinerGroup client director
  • Marc WilsonAccount supervisor
  • Jae SiercksExecutive director, consumer PR
  • Anna WilhelmsenAccount director, consumer PR
  • Caroline CampAccount coordinator, consumer PR
  • Jamie DelGrossoSenior project manager

Garner Foods

  • Roger BeahmVP of marketing
  • Katie ChaffinDirector of marketing
  • Jordan WetteroffBrand manager
  • Logan ScherrMarketing coordinator

Partners

  • Attention ArcMedia AOR · Michelle Wilson, Cassie Paterno, Blake Collins
  • CLYNDR StudiosProduction · Melissa Douglas, Hannah Malugen, Matt Johnson, Isaiah Dickerson, Michelle Porizkova
  • WildfireLanding page implementation
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