270B Keeps Saying Yes When Everyone Else Says No

Kristian Bottini started 270B in Plano, Texas, as a one-man operation working with freelancers about 20 years ago. Today, the digital marketing agency has been the constant behind Avocados from Mexico’s Super Bowl digital presence for 11 consecutive years. While the TV agencies have rotated through, 270B has remained the digital backbone.

The agency’s name comes from their first suite number. With half their team now in São Paulo, Brazil, and a reputation for mixing creative ideas with technology that actually works, they’ve built something sustainable. “We really see us as an extension of our clients and really ingraining into their business,” Bottini says.

Lynn Bossange leads the creative side after stints at Havas and Publicis before finding her way back to independent shops. She puts it simply: “We bring the sparkle to campaigns.” The agency doesn’t do the big TV spots—they do the wow factor that makes everything else work harder.

How 270B Got From One Freelancer to 11 Straight Super Bowls

Kristian Bottini started solo, building projects with freelancers. Growth happened organically until Avocados from Mexico came along twelve years ago.

What started as one digital project evolved into a partnership that now touches every department within the organization. “We’ve invested time in building that partnership with them and seeing ourselves as an extension of their business,” Bottini explains.

That investment paid off. While the agency of record for TV work has changed hands over the years, 270B has been the digital constant through eleven consecutive Super Bowl campaigns—creating everything from experiential activations to online extensions that scale beyond single moments.

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What 270B Is Known For: Making “Not Possible” Very Possible

The agency’s signature move is taking creative ideas and infusing them with technology to elevate campaigns beyond what clients thought achievable. “We see dares where other agencies maybe see challenges or flat-out nos,” says Lynn Bossange.

They create innovative projects by mixing tech and creativity—taking trade show experiences built for 5,000 attendees and extending them online so thousands more can connect with the brand. They’ve done it with South by Southwest and other major activations.

One client said they bring “the sparkle” to campaigns. They’re not the AOR doing big TV spots—they’re the ones creating those technology-driven moments that drive the biggest impressions and momentum. When everyone else is saying it can’t be done, 270B figures out how.

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Three Things 270B Does Best

First, they see dares where others see dead ends. “We’re really great at finding solutions, problem solving, being super nimble,” Bossange explains. They’re small but mighty, which means they can pivot fast and bring solutions clients haven’t considered.

Second, they genuinely become an extension of their clients’ businesses. With Avocados from Mexico, they’ve worked across every department, building institutional knowledge that compounds over time—which is why they’ve lasted twelve years while others rotated through.

Third, they bring what clients call “the sparkle”—cool technology projects that scale up and create wow moments that cut through. This combination of flexibility, deep integration, and technical creativity is why major clients stick around.

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Why Being Independent Means No Boxes, No Egos, No Limits

“There’s no limits,” Bottini says about being independent. “There is no egos. We check them at the door.”

The agency doesn’t want to be put in a box, and they love clients who feel the same way—brands willing to stretch boundaries or play outside traditional parameters. Independence means they can be nimble in ways bigger shops can’t.

Lynn Bossange tested the holding company waters at Havas and Publicis before returning to indies. “The last few places I’ve been have all been independent,” she says.

For 270B, independence isn’t about rejecting structure—it’s about having the freedom to say yes to interesting problems without layers of approval or competing agendas getting in the way.

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Why Brands Should Work With 270B

They bring things other partners don’t see. “We bring the sparkle to campaigns,” Bossange says. “We’re bringing the wow factor.”

One client told them they add something nobody else at the table brings—those technology-driven moments that turn good campaigns into memorable ones. They’re not competing to be the AOR. They’re the partner who makes everything else work harder.

Bottini’s pitch focuses on extension and scale: “How can we create an experience that we can extend online, so we can reach not only the people there but have an extension online so people can connect with the brand throughout that experience?”

For brands told “that’s not possible” by other partners, 270B figures out how to make it very possible.

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Why Talent Chooses Texas (and São Paulo)

No egos. That’s Bottini’s answer. “We’re just people building something big together.”

The agency operates remotely with half the team in São Paulo, Brazil. “There are days where I’m just like, 18 months ago I was not working here, and now I have these amazing partners who not only bring crazy good design skills but also POV on culture,” Bossange says.

The Brazilian team watches the same Netflix shows, makes Severance references, and brings what Bossange calls “kick ass” design skills. Because of the agency’s size, everyone wears multiple hats, which means people stretch and grow beyond narrow job descriptions.

The openness surprises people coming from bigger shops where hierarchy creates distance.

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Underdogs Who Take the Dares

When asked to choose between weirdos, misfits, or underdogs, both Bottini and Bossange landed on underdogs without hesitation.

“We love a challenge. We love a dare,” Bossange explains. “We are often in the room with big agencies, and we’re taking the client across the finish line with the work.”

Bottini echoes that: “When others are saying no and they’re trying to get the client results, it’s usually our campaigns, our ideas that at the end of the day are driving the biggest impressions, the biggest momentum.”

They’re competing against shops with bigger teams and budgets, but they’re winning because they say yes when others say no.

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Dear CMOs Who’ve Been Told “That’s Not Possible”

Bossange wants to talk to any CMO or marketer wondering what their current agency is missing. Bottini has a more specific pitch: any CMO who’s been told “that’s not possible.”

Both answers reveal how 270B sees their role. They’re not trying to replace AORs or steal big TV budgets. They’re the partner who solves problems other agencies won’t touch.

The ones who bring sparkle. The ones who extend trade show experiences into scalable digital campaigns. For brands feeling constrained by what their current roster can deliver, 270B is saying: we’ll take that dare.

Learn More:

270B website
Kristian Bottini LinkedIn
Lynn Bossange LinkedIn