Most blockchain projects follow the same pattern: explain everything first, then hope people try it.
Blokhaus tried something different.
Their “Algoland” campaign for Algorand skips the explanations and goes straight to participation—a 13-week gaming adventure where users learn staking, swapping and DeFi by actually doing it. No tutorials upfront. No whitepapers to read. Just connect your wallet and start playing.
The campaign launched on September 22 and runs through December 29, featuring visual world-building by New York-based 3D artist Jenny Jiang. It’s part gaming hub, part community experiment.
How it works
Users connect their wallet, opt in, and start completing quests. Each week centers on a different theme—prediction markets, DeFi swaps, NFT minting, AI applications. Complete the quests, earn points, unlock weekly prizes. Top point-earners become eligible for grand prizes including a vacation for two and an e-bike.
The entire experience runs on-chain. Algorand tracks participation through smart contracts and uses verifiable randomness to pick winners.
“Algoland is what happens when you build a playground for a tech company,” says Jenny Mauric, Head of Creative at Blokhaus. “We wanted it to feel like a curious candy land in your browser and social feed.”
The visual move
Blokhaus built four distinct worlds with Jiang and developed four characters (all named Al). Jiang’s signature style—dreamlike worlds that blend realism and fantasy—makes the blockchain infrastructure feel more like a place to explore than technology to decode.
Every element connects to specific Algorand apps and dApps. The creative supports the game mechanics while giving Algorand permission to try on a more playful identity.
The context
Crypto marketing budgets keep growing, but getting mainstream users to try blockchain applications remains difficult. Educational content helps early adopters but often loses everyone else.
Blokhaus has worked with several blockchain clients (Solana, NEAR, Tezos) and consistently looks for ways to make technical products feel accessible. For Algorand, that meant treating infrastructure as a world to explore rather than technology to explain.
What it’s doing
Weekly themes guide users through prediction markets (Alpha Arcade), DeFi platforms (Folks Finance, CompX, Pact), NFT gaming (Astro Explorer), and AI applications. The referral system adds another layer: users earn bonus points when friends join and complete quests.
The bet
“The creative is like the game show host—keep things moving, make it fun,” Mauric says.
The campaign runs through early January 2026, with grand prizes awarded January 4. Whether this approach becomes a template for other blockchain projects remains to be seen. For now, it’s an example of what happens when an agency treats complex infrastructure as something people might actually want to play with.
Learn more
Blokhaus
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Contact: https://blokhaus.io/contact
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