We like hearing about an agency’s mission. In the case of SuperHeroes, it’s pretty simple: to save the world from boring advertising.
With a long list of fun, creative work, make no mistake, this agency is all about making it successful for clients and brands. And they keep it fresh by encouraging side projects and thinking as many steps ahead for their brand partners.
With Dutch roots, SuperHeroes has found that its global and culturally rich team is a definite plus—with clients understanding that the work is universal and effective.
We caught up with chief creative hero Rogier Vijverberg, managing director Susan Vugts and create director Elliot Stewart-Franzen to learn what it means to have a superhero in your corner.
Watch the interview
Agency stats
- Founded: 2009
- Location: New York and spread all over the place like Amsterdam and Singapore
Best-known for
That mission, saving the world from boring advertising, is a great place to start. Also, they specialize in creating work for digital natives (looking at you, Gen Z).
Why the agency loves being indie
It helps build a culture of innovation that flows into outside projects that positively impact the agency.
Why brands should work with this agency
So many great cultures in one room—building work that matters. Plus, they have a system with lots of elements to ensure work stays impactful. And they’d love to work on a Super Bowl ad!
Why talent should put this agency on their list
Smaller teams mean more opportunities and the freedom to create. And the silos are broken down so that junior people
Marketer shout out
- Andy Pearson, VP of Creative, Liquid Death
- Gabrielle Wesley, CMO, Mars Wrigley North America
Learn more
- Agency site
- Agency career page
- SuperHeroes on Instagram
- Agency on LinkedIn
- Rogier Vijverberg on LinkedIn
- Susan Vugts on LinkedIn
- Elliot Stewart-Franzen on LinkedIn
Contact
- Phone: 917 909 1880
- Email: searchlight@hellosuperheroes.com
See all of the agency’s work here.
- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
