Why Not Now? Starting Your Own Indie Agency Episode 1: Navigating the Emotions

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IAN chats with Christian Gani about making the leap

IAN chats with Christian Gani about making the leap

At Indie Agency News, we take our very simple brief of building a global home for and serving independent agencies and the people behind them very seriously. As such, we’ve created a new series, “Why Not Now?” to encourage and support the creation of new indie agencies.

For our first episode of the series, we talk with Øuterkind’s Christian Gani about all the real emotions that come with making the leap to start: The career frustrations that cause you to consider venturing out. The fears of leaving job security.  Is the timing right? What are the pros and cons? 

As the co-founder of an agency that began during a pandemic, Christian knows all about navigating challenges. Equally, he knows the thrill of risking it all and falling back in love with the work as a result.

Agency life is already a high risk career path, but like all things with great risk there’s great reward waiting for you. So, why not get started now?

Tune in for this honest and insightful discussion about:

  • Step 1 in navigating the emotions of starting an indie
  • The story of Øuterkind starting and the emotions
  • Lining up the pros and cons
  • Navigating doubt
  • What scared Øuterkind during the process
  • Advice on navigating emotions

Also, check out our episode of “Meet An Indie Agency” with Christian and his fellow co-founder, Michael Dill.

Learn more

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