When Citrus Beverages Go Gorpcore (And Other Indie Agency Plot Twists)
The one with outdoor fashion collabs, Google VPs dropping wisdom, and FEMA crisis comms that actually work
Author: Indie Agency News Team
‘Don’t Plan a Trip’ Is the Plan
Cornett and Visit Dublin Ohio invite families to embrace spontaneity—no itinerary required
Modern Fanatic Made a Godzilla Poster so Rare, Comic-Con Fans are Already Hunting it
Part promo, part social experiment, this drop is event catnip
The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns
Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
Team Win: Where Punk Ethos Meets Brand Performance
A fully remote indie studio helping legacy brands rethink what creative can do in video
Performance Work, But Make It a Multi-Cam Comedy
MONOPOLY GO!’s latest campaign from Omelet turns user acquisition into a love letter to the ‘90s sitcom
Yes& Expands Its Reach—and Its Range
Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative
First the Rebrand. Now the Creative Lead Behind it Gets the Title
Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next
WorkInProgress and Sling Want You to Think Twice About Those “Free” Kittens
Nifty absurdity wins again
Antidote Didn’t Leave the System. They Outgrew it
After building one of the industry’s top health practices, they chose clarity over complexity
King Tut Crashes the Gold Rush in Vaulted’s Latest
Fire Kite brings back their golden spokesman to offer treasure hunters a better deal
If Dogs Had Thumbs, They’d Rule the World. Meet the One Trying
Standard Practice goes all-in on Wowzer for WOW! Internet, proving that sometimes the weirdest ideas are the most beloved
Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
Cannes Lions Day 5: Indies Dominate Film, Claim Grand Prix for Good
23 Film Lions and the festival's top purpose award cap a strong week for independent agencies
Cannes Lions Day 4: Indies Take 16 Lions in Business Categories
Serviceplan keeps winning as indies show strength in experience and strategy