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    Author: Indie Agency News Team

    A gray warehouse with Swit painted in red on the side stands by a dirt road, with several cars parked nearby under a partly cloudy sky.

    Have a Great Day: Scout’s Love Letter to Its Factory Town 0 (0)

    How Venables Bell + Partners turned the company's investment into community celebration
    editorialindieagency-news
    Indie Agency News Team September 2, 2025
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    Six people fill containers with water while standing in a muddy, shallow pond surrounded by vegetation.

    The Week Fire Kite Made 703 Million People Impossible to Ignore 0 (0)

    How a simple Labor Day mirror concept turned holiday apathy into awareness for charity: water
    editorialindieagency-news
    Indie Agency News Team August 29, 2025
    0 Comments
    An illustration of a cheeseburger inspired by Shake Shack Selections, featuring lettuce, tomato, two beef patties, and cheese in a sesame seed bun on a white background.

    Shake Shack Selections, 6 Million Views and Other Strategic Wins 0 (0)

    Indie Spin: The one with burger partnerships, viral breakthroughs, and industry recognition
    editorialindieagency-news
    Indie Agency News Team August 29, 2025
    0 Comments
    A purple and blue bean bag chair with a spotted pattern sits on a plain white background.

    Bean Bag Chairs and Eight-Week Campaign Turnarounds 0 (0)

    Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
    editorialindieagency-news
    Indie Agency News Team August 26, 2025
    0 Comments
    Abstract geometric artwork featuring circles, rectangles, and lines in red, blue, yellow, and black on a light background—an arrangement that captures creative impact through a complex, layered composition inspired by data-driven operations.

    How Data-Driven Operations Amplify Creative Impact 0 (0)

    The operational frameworks turning creative agencies into revenue multipliers
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
    0 Comments
    Six silhouetted figures stand on a geometric platform under a sky with large, stylized orange and purple clouds and curved shapes, evoking a surreal or abstract landscape at sunset.

    Women’s Sports Are Booming. Indies Should Move Fast 0 (0)

    Territorial's Aydan Sarikaya on why indie agencies and mid-market brands can become founding partners in women's sports
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
    0 Comments
    A blue HAYMAKER coffee cup labeled HAYMAKER IS HAPPY TO SERVE NYK sits on a Manhattan counter, with a persons hands and colorful papers blurred in the background—a moment of enjoying coffee their way.

    HAYMAKER Takes Manhattan (And Does It Their Way) 5 (1)

    LA agency's NYC expansion comes with attitude, strategy, and perfect coffee cup
    editorialindieagency-news
    Indie Agency News Team August 25, 2025
    0 Comments
    A large purple number one is surrounded by various stylized gaming icons and symbols in blue and purple tones on a light blue background, highlighting real rankings among playful nods to fake cookbooks.

    When Fake Cookbooks and Real Rankings Collide 0 (0)

    Indie Spin: The one with Inc. 5000 #1s, elaborate product failures, and creator audience supremacy
    editorialindieagency-news
    Indie Agency News Team August 20, 2025
    0 Comments
    A video call with four people—Doug Zanger, Kyle OBrien, and Trish & Mark—all wearing headphones, sharing their experience and ambition, with the “INDIE Agency News” logo in the bottom right corner.

    Öpinionated: When Experience Meets Ambition 0 (0)

    How a Portland agency turns brand stewardship into competitive advantage
    editorialindieagency-news
    Indie Agency News Team August 20, 2025
    0 Comments
    Two men, Kyle OBrien and Tom Denari, speak in a virtual interview during a marketing conference. OBrien has an outdoors background; Denari is in an office. Both are labeled with name and title. Indie Agency News logo shown.

    Why Academics Queue Up to Speak at This Marketing Conference 0 (0)

    Young & Laramore built the bridge between research institutions and practicing marketers that nobody else wanted to build
    editorialindieagency-news
    Indie Agency News Team August 19, 2025
    0 Comments
    Two women sit on a light brown couch with pink pillows; one smiles at the camera while the other looks down, wearing a cap—highlighting how skills and support can help build careers together.

    The Agency Program That Builds Careers, Not Just Skills 0 (0)

    How Keke Palmer's KeyTV and Special US created real pathways for underrepresented creatives
    editorialindieagency-news
    Indie Agency News Team August 19, 2025
    0 Comments
    A speaker stands on stage in front of an audience, with a large screen behind him displaying a close-up image of a vinyl record on a turntable, as he discusses the role of AI ethics in creative problem-solving.

    The Creative Director Who Solved AI’s Ethics Problem in 11 Minutes 0 (0)

    TRG's Dustin Ballard delivered the framework every agency needs for using artificial intelligence responsibly
    editorialindieagency-news
    Indie Agency News Team August 19, 2025
    0 Comments
    Four people participate in a virtual meeting, each in separate video call windows. A logo reading INDIE Agency News is visible in the top right corner, highlighting a discussion on bold ideas and creative selling strategies.

    The Art of Selling Creative That Sounds Too Bold to Happen 0 (0)

    How Allen & Gerritsen and Quality Meats navigated from brainstorm to buy-in
    editorialindieagency-news
    Indie Agency News Team August 18, 2025
    0 Comments
    Screenshot of the Twitch Explorer page showing several live streams, with a main stream featuring three people seated in a vibrant streaming room and the chat in Spanish. Other streams are listed below as recommendations.

    Need Pastel Built a Streaming Room at a Festival and it Broke the Internet 0 (0)

    How the LA agency created something entirely new at Baja Beach Fest 2025
    editorialindieagency-news
    Indie Agency News Team August 18, 2025
    0 Comments
    Illustration of city buildings surrounded by colorful clouds with social media and digital communication icons, such as email, thumbs up, and bird, floating in the sky.

    CEO Transformation Tales and Product Marketing Powerhouses 0 (0)

    Indie Spin: The one with podcast case studies, ESPN partnerships and the Year of the Indie
    editorialindieagency-news
    Indie Agency News Team August 17, 2025
    0 Comments
    A man with glasses and a mustache smiles while seated indoors, shelves and framed art behind him. The text INDIE AGENCY NEWS appears in the upper right, highlighting marketing trends and audience segmentation.

    Why Your ‘Target Millennials’ Brief Makes No Sense Anymore 0 (0)

    Saylor's head of strategy says 'demo jail' is costing agencies growth
    editorialindieagency-news
    Indie Agency News Team August 15, 2025
    0 Comments
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