Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
Author: Indie Agency News Team
Eden Collective Was Hired for One TV Channel. Now They Run Humann’s Entire Media Strategy.
A 90-day engagement exposed the hidden cost of siloed media — and turned a channel gig into a full strategic partnership for one of America's fastes…
Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns than live one…
Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Lookwell Media Takes the Projects Denver’s Bigger Shops Walk Away From
Kyle Johnston built a full-service video company with no film school and no playbook — and 11 years in, he's still the first to raise his hand.
30 Years of Building Fandom. McGarrah Jessee Still Isn’t Done.
The Austin indie that turned Yeti from a cooler brand into a global lifestyle icon has a theory about what comes after loyalty — and they're buildin…
Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they'd won Nashville's top creative honor twice in a row
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in the business.
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
$10K in Overhead, Zero Ego and a Yard of Nachos: TiNY Runs on Democracy and Over-Delivery
Michael Stoopack, Mike Rovner and Tom Christmann built an agency where one vote means go — and they can never have an even number of partners
We’re Marketing Plumbers: Heartlent Group Does the Work Nobody Sees Coming
Jonah Ballow, Keith Stoeckeler and Eliot Gerard left a holding company during COVID, started a collective and now build trophies for the NFL Players A…
95% Human Error: Ardmore Group Turns Northern Ireland’s Road Death Crisis Into Ads You Can’t Look Away From
Belfast indie launches a government-funded campaign that uses BAFTA-level filmmaking to confront Northern Ireland's rising road death toll
The Media Agency That Thinks Your Media Plan Is Broken — and Can Prove It
Danny Weisman and Barry Dan launched Obsessed Media to fix what holding companies won't: where your money goes and whether anyone sees it
The Agency Behind the Sounds You Can’t Get Out of Your Head
Made Music Studio has been turning 3 seconds of sound into decades of brand identity — and the work they're most proud of is the stuff nobody knows …