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    Author: Kyle O'Brien

    Kyle O'Brien is managing editor of Indie Agency News.
    Stylized script lettering spells Cactus in dark gray with a small yellow cactus icon at the end, set against a dark background—an inspiring touch for leadership teams aiming to accelerate growth.

    Cactus Restructures Leadership Team to Accelerate Growth

    The 35-year-old agency sharpens its model to support client impact
    kob
    Kyle O'Brien June 30, 2025
    0 Comments
    Three adults stand at a table with a bucket of KFC fried chicken, a bottle of Malbec wine, and a wine glass in a warmly lit indoor setting—celebrating Chicken and Malbec #TogetherWith OvareGroup.

    OvareGroup Becomes TogetherWith Over Chicken and Malbec

    Cannes is a place for celebration, but in some instances that isn’t on stage at the Palais. For Louisville-based OvareGroup, the celebration was in a…

    kob
    Kyle O'Brien June 27, 2025
    0 Comments
    Six panelists sit on a stage under a white canopy, discussing creative issues at the Little Black Book & Friends Beach event, with audience members seated in front of them.

    Indies at the Beach: Discussing Indie Media, Creative and AI Issues

    Two panels of indie reps took to the stage at LBB Beach to talk about issues facing the indie agency world on Tuesday afternoon at…

    kob
    Kyle O'Brien June 18, 2025
    0 Comments
    A group of people sit around a table with food and drinks at Lee’s Hoagie House, enjoying the Philly vibe, with a staff member standing behind and the restaurant logo displayed in front.

    Lee’s Hoagie House Channels the Philly Vibe

    There’s a lot to unpack in this retro local spot from what is now a regional chain in Eastern Pennsylvania and South Jersey. View this…

    kob
    Kyle O'Brien June 16, 2025
    0 Comments
    A group of gold and black pencil-shaped trophies stands beneath the text 2025 One Show Finalists Announced! on a black background, celebrating Member Show talent and indie agency creativity.

    Indie Agency News Member Show Big-Time With Gobs of One Show Finalist Nods

    The big reveal is May 16 in New York City
    kob
    Kyle O'Brien May 1, 2025
    0 Comments
    Two small stones balanced on a flat rock, which is positioned atop a pointed stone against a blurred coastal background at dusk—symbolizing balance in a budgeting battle, just like finding stability with an AI budgeting tool.

    Bringing AI to the Budgeting Battle with a Fresh New Tool

    Noble People's Budget Balancer is designed to ease the tension between CMOs and CFOs
    kob
    Kyle O'Brien April 27, 2025
    0 Comments
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025

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