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    Author: Doug Zanger

    Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
    A city skyline at sunset with a lit bridge over the river and a boat in the foreground; text reads Meet an Indie Agency | The MAYOR, Nashville, and INDIE Agency News.

    The Mayor: Making Noise with Nashville Roots and Big Ideas 0 (0)

    Ideas, speed, and a writer’s room vibe
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    Doug Zanger May 14, 2025
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    Woman in a gray blazer stands with arms crossed on the left; Angie Rothen is featured as the Hanson Dodge logo appears centered on a plain black background.

    Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls 0 (0)

    A familiar face returns to HD, this time with even more tech firepower
    zanger
    Doug Zanger May 13, 2025
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    Illustration of a person holding a large mallet next to a calendar with dollar signs, suggesting financial planning, contract negotiation, or effective budgeting.

    How to Keep a Contract from Killing Your Margin 0 (0)

    Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit
    zanger
    Doug Zanger May 12, 2025
    0 Comments
    A man dressed as an angel stands behind another man in white robes at a podium, who gestures with floating golden objects; the Autodesk logo highlights the power of CAD and design software in creative presentations.

    Autodesk: So Good, Even God Takes a Lap 0 (0)

    Giant Spoon helps Autodesk reframe creativity and its own brand story with a Tony Hale assist
    zanger
    Doug Zanger May 12, 2025
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    Street view of a modern store with large windows displaying minimalist signage reading AIRCO FUEL STORE, set in a gray historic building with ornate details—an inviting retail experience focused on innovative aviation fuel solutions.

    Turning Emissions into Aviation Fuel—and Retail Experience 0 (0)

    Mythology and Tall Poppy help AIRCO reimagine the story of fuel
    zanger
    Doug Zanger May 9, 2025
    0 Comments
    Boats docked in a marina with colorful buildings and hillside in the background. Bold text reads Indies @ Cannes and INDIE Agency News at the bottom, capturing the Indie Energy of Cannes Lions 2025.

    Cannes Lions 2025: We’re Back. We’re Bringing the Indie Energy. And Kyle! 5 (1)

    Find us in the lobbies, cafés, and wherever the Wi-Fi holds
    zanger
    Doug Zanger May 9, 2025
    0 Comments
    The image features bold gradient FOMOTOGO text, a film crew photo, a movie clapperboard, and info about scrappy production—showcasing how a creative agency can help you create content on a budget.

    Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose 5 (2)

    A new production built for speed, smarts, and just the right amount of chaos
    zanger
    Doug Zanger May 8, 2025
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    A group of adults dance and socialize on a Trex deck outside a modern house during a gathering in the early evening.

    A Deck That’s Seen Some Things. Trex Trades Polish for Proof 0 (0)

    It's the latest from BUNTIN, the brands long-standing AOR
    zanger
    Doug Zanger May 8, 2025
    0 Comments
    A person in a white lab coat raises an arm to touch a red QUALITY sign above the entrance to a laboratory, symbolizing how self-care remains essential even in environments driven by hustle culture.

    This Wellness Campaign Doesn’t Want You to Hustle Harder 5 (1)

    With help from Hanson Dodge, NOW® keeps the healthy obsession going
    zanger
    Doug Zanger May 8, 2025
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    A woman and a girl walk in a hotel hallway; later, staff interact with them near a wall display. An app notification shows Hyatt followed someone on TikTok, reflecting the GLOW Campaign’s focus on genuine connection.

    Humanity Wins: GLOW’s Campaign Is the Anti-Ad Ad We Needed 5 (1)

    Authenticity, meet execution and big feelings without big budgets
    zanger
    Doug Zanger May 8, 2025
    0 Comments
    A green suspension bridge spans a forested Portland valley with mist rising among the trees; text at the bottom reads Meet an Indie Agency | Left Hand Agency, Media Underdogs News.

    Meet the Media Underdogs of Portland: Left Hand Agency 0 (0)

    A creative eye to serious media strategy—without the holding company baggage
    zanger
    Doug Zanger May 8, 2025
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    Illustration of a briefcase, pen, document, clipboard with checkmarks, upward arrow, and gears, symbolizing business planning, productivity, legal readiness, and organizational growth.

    Legal Readiness in the Age of Independent Agency M&A 5 (1)

    Matchstick Legal’s latest resources help independent agencies prepare for what’s next
    zanger
    Doug Zanger May 7, 2025
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    The Second City theater marquee displays Kids Summer Camp Now On Sale, pitching fun under a partly cloudy sky.

    How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant 5 (1)

    No holding back by Stephan Argent
    zanger
    Doug Zanger May 6, 2025
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    A projection screen displays a written statement about generative AI, innovation, and the speaker’s perspective on creativity versus efficiency in technology—highlighting insights relevant to indie agencies and the future of AI conversation.

    For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet 3.8 (4)

    Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context
    zanger
    Doug Zanger May 5, 2025
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    A composite image shows the skyline of a modern city with mountains in the background above, and its sister city—a coastal town with colorful buildings and a prominent church—below, highlighting their connection across time zones.

    Across Time Zones, On the Same Wavelength: Sister Cities for Q2 0 (0)

    Indie Agency News members finding common ground, one unexpected match at a time
    zanger
    Doug Zanger May 5, 2025
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    A billboard and poster advertise Keflavík Airports Icelandic design; the billboard shows two people talking, while the poster features a child eating ice cream with the text, Enjoy your stay.

    #1 | Top 40: Design | The Most Beautiful Airport Rebrand Has an Icelandic Vibe 0 (0)

    Brandenburg’s KEF identity is a masterclass in multisensory design
    zanger
    Doug Zanger May 2, 2025
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