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    Author: Doug Zanger

    Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
    A football on a Super Bowl trophy with text: The Play By Play. Gen Z’s top 5 takes from the 2025 Super Bowl and Super Bowl ads. Carson Doyle. Purple background with yellow font.

    Carson+Doyle Live Chatted Super Bowl Ad With Gen Z. And They Were Kind of Impressed 0 (0)

    The creative tide may be turning with new audiences
    zanger
    Doug Zanger February 14, 2025
    A girl in yellow boots and a straw hat stands confidently beside a pumpkin with a hat on a stool. Its the kind of whimsical scene that could inspire pretty good indies, with barn walls, chairs, garden tools, and watering can setting the perfect backdrop.

    Indies Created a Majority of Super Bowl Ads. And They Did Pretty, Pretty Good 0 (0)

    There were plenty of bright spots—and a few “mehs” 
    zanger
    Doug Zanger February 10, 2025
    Night view of a city skyline with skyscrapers, featuring the bold text CONVICTS and highlighting Meet an Indie Agency in the foreground.

    Meet an Indie Agency: CONVICTS 0 (0)

    Disrupting the Agency Model with Culture-First Creativity
    zanger
    Doug Zanger February 5, 2025
    Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

    Burning the Rulebook: How Foul Mouth Creative Started on Their Terms 0 (0)

    Our first episode of Year 1 with Christian Gani is an eye-opener
    zanger
    Doug Zanger February 4, 2025
    Logo displaying INDIE in large black text with Agency Connect underneath in smaller black text. A small green square precedes the text.

    New Member Benefit: Indie Agency Connect 0 (0)

    Bringing a little biz dev to the mix
    zanger
    Doug Zanger January 21, 2025
    Split image of two sister cities: one with a modern church under northern lights, the other a cityscape with a river and bridge at sunset. Text reads INDIE AGENCY NEWS and Indie Agency Q1 2025 Sister Cities Insight.

    Indie Agency Sister Cities For Q1 2025 0 (0)

    Bringing new independent agency markets together
    zanger
    Doug Zanger January 16, 2025
    Two brightly colored Chevrolet SUVs with digital roof signs, part of eye-catching Out-of-Home Campaigns, are parked on a city street lined with trees and buildings.

    Winning Big: Celebrating Creative, Strategic, and Impactful Out-of-Home Campaigns 0 (0)

    PJX Media with the goods
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Three colored panels display the texts: CMO BAROMETER / 2025, CMO BAROMETER / 2024, and CMO BAROMETER / 2023 from left to right, highlighting the evolving role of AI and creativity in shaping the future of marketing.

    The CMO Barometer: AI, Creativity, and the Future of Marketing 0 (0)

    A lot on marketer minds
    zanger
    Doug Zanger January 14, 2025
    0 Comments
    Mark Gross rests quietly in a bed, capturing a moment of introspection reminiscent of an IndieWork creation.

    “You ready?”: Talking Big Game with Highdive’s Mark Gross 0 (0)

    A helluva great story with some good advice
    zanger
    Doug Zanger January 13, 2025
    0 Comments
    Yellow graphic with blue and black text reads Knowing & Growing Our Value: An Own It Summit Preview, highlighting value growth for women agency owners. Features OWN IT and Indie Agency News logos.

    The Own It Summit in LA: Driving Growth and Visibility for Female-Owned Agencies 0 (0)

    Inspiration for the next generation of women agency owners
    zanger
    Doug Zanger December 27, 2024
    0 Comments
    Three smartphone screens display different Facebook posts from the Austin Urology Institute, showcasing graphics and text about health and lifestyle topics, crafted as part of a healthcare advertising campaign by 8AM Creative.

    Vasectomy Marketing: How 8AM Creative Tackled Restrictions and Connected with Audiences 0 (0)

    Puns aplenty!
    zanger
    Doug Zanger December 27, 2024
    Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

    The Omnicom/IPG Merger From the Independent Agency View 0 (0)

    There's definitely some good, and some not-so-great
    zanger
    Doug Zanger December 23, 2024
    0 Comments
    Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

    Recap: The Financial and Tech Trends to Button Up Your Agency for 2025 0 (0)

    A great roadmap from AvidXchange
    zanger
    Doug Zanger December 23, 2024
    Aerial view of surfers riding waves near a sandy beach, with STONE OWL text over the ocean and Meet an Indie Agency and INDIE logos on the bottom border.

    Meet an Indie Agency: Stone Owl Consulting 0 (0)

    Creating better brand futures
    zanger
    Doug Zanger December 22, 2024
    Black-and-white photo of a palm tree-lined urban street with Zambezi text at top and Meet an Indie Agency and INDIE Agency News at bottom.

    Meet an Indie Agency: Zambezi 0 (0)

    Roots in sports and culture, growing all kinds of brands
    zanger
    Doug Zanger December 22, 2024
    City skyline at dusk with illuminated bridge in foreground; logos for ikpn and Indie Agency News; text reads Meet an Indie Agency.

    Meet an Indie Agency: IKPN 0 (0)

    Investing in indie futures
    zanger
    Doug Zanger December 22, 2024
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    Building the Global Home for Independent Agencies

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