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No Timesheets, No Underdogs: 21 Years of Gertrude
Otis D. Gibson named his Chicago agency after a woman he’d never met — and built a shop that Coca-Cola, Quaker and Diageo call when the problem is big and the clock is short
Staples Built a Button Nobody Wants
40 years after the first store opened, a black Hard Button arrives to make the red one mean something again, with work from Bandits & Friends
Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
Hyundai’s Handprint Just Became Armor
INNOCEAN USA asked five childhood cancer survivors what kind of warrior they are, then built a national campaign out of their answers
Household Doesn’t Want Your Customers. It Wants Your Fans.
Julie Oxberry and Michelle Du-Prât have spent more than two decades building brand experience from a Hoxton Square studio, and they’ve got a word for what they are that isn’t on anyone else’s website
Cosmic Charlie Isn’t Afraid of the Future (It’s Grateful for It)
A Brooklyn shop named after a Grateful Dead deep cut builds its agency around AI — and keeps the ideas stubbornly human
Gus Encourages Hoplark to Try New Things
A new brand platform turns the company that invented a beverage category into the one shaping what comes next
“We Can Tell Each Other When It’s Terrible.” Inside 20-Plus Years of StayGold and Logitech
Carolyn Walker and Irma Sandoval break down what each side kept doing, from the first webcam brief to a portfolio closing in on $5 billion
Left Hand Agency Measures What Hits the Balance Sheet
Five years in, the Portland media shop is out of adolescence and still asking brands the uncomfortable question: what did that ROAS do for the business?
The Sentient Bookshelf, the Pizza Tote, and MapQuest’s Second Act
Indie Spin: The one with a 22x traffic spike, a pickle-green KFC, and a bourbon named after a parking lot.
How to Not Explain Cashback With Otters. And Why It Works
Uncharted’s new platform for TopCashback demonstrates the product exactly zero times, and the mirrored creatures carry the entire message
40 Years In, Hooked on Phonics Plays the Long Game
The new campaign from Quirk Creative is less about learning to read than about what reading eventually turns into
The WWE Championship Belt You Can Win From Your Couch
Cricket and ARGONAUT handed WWE superstars 60 seconds and one very long text message, then put the results on a live leaderboard
Lin-Manuel Miranda Narrates. The Neighbors Star
The People’s Theatre opens its first permanent home with a campaign built on the people who were already there
A Billionaire Walks Into Borussia Dortmund
Saint Elmo’s opens its run as BVB’s creative agency with a mockumentary about a man who wants to buy the club for his birthday.
How Good Conduct Turned Family Chaos Into Choreography
Greenlight’s move from kids’ debit card to whole-home tech needed a platform, and the answer was sitting in the word sync
A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they’re overworked.
Partners + Napier Taps Yung Gravy for Checkers & Rally’s Original Song for 40th Anniversary
Partners + Napier turned the biggest song of 1986 into “Fryway to the Flava Zone” — an original Yung Gravy track for a brand that has never been interested in being normal
King’s Hawaiian Teams Up with a Hanson Brother to Drop ‘MMMBites’ for New Soft Swirl Cinnamon Bites
The iconic ’90s band member, Taylor Hanson, reimagines its smash hit to prove everything’s better with Kings Hawaiian Bites in a campaign from Erich & Kallman.
The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
Introducing BrandAPI: A New Way to Think About Find-ability in the Agentic Age
The BrandAPI is a concept, not a thing you build.
The Hogwarts of Advertising Isn’t Here to Decorate the World
Inside VIA, the 33-year-old employee-owned shop in an 1888 Portland library that maps the consequence first and engineers its way there.