IAN and Xpedition break down how to get the best experience both on commercial shoots and within the agency ecosystem
Nandi Smythe and Niki Herr did not travel the traditional paths to the agency world. But collectively, and along with their dynamic team at Xpedition, the VP of Creative Content and Chief Operating Officer, respectively, have learned how to navigate the industry in a way that has led to a successful track record as an entertainment studio and marketing agency boasting a slew of blue-chip clients and stellar work.
For Smythe and Herr, the on-set experience plays a huge part of it.
In this episode, they talk to IAN about how to create more inclusive on-set and overall agency workplace experiences. (Spoiler: It’s just as intuitive as you would think, but not as prevalent in practice as you would hope.)
Tune in as they break down:
- Nandi and Niki’s observations about sets and how to create a more inclusive, safe and rewarding environment…and how structure helped build it
- How to be more welcoming to talent (and what that does to create better work)
- Specific steps to take to create better on-set environments
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