The 15% Tax: Why A&G Declared Independence From the Hour
Andrew Graff argues that hourly billing quietly drains agency energy — and that indies, not holding companies, have the leverage to end it
Category: Indie Op-Ed
Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record
Sure, anyone can do it. But should you?
In a Recession, Consumer Caution Isn’t a Crisis—It’s a Blueprint
Why brands that lead with product value win when the economy tightens
1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next
The growing sense of belief, clarity, and earned confidence matters
Did INNOCEAN Just Make the One of Moves of the Year So Far?
Lee Maicon is heading to California, and the indie world keeps getting more interesting
Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025
Because quick isn’t enough if it’s not focused
Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market
UK's #1 breaks in and breaks out
From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads?
The pressure to sell, sell, sell, squashes good work
Adapting to a New Agency Order Needs Collective Thinking
A 'we' mindset will be imperative for indies to survive and thrive.
