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    Category: #indiethinking

    White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

    How I Pick Agencies (and What Indies Need to Know): Russell Barnett 5 (1)

    From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
    zanger
    Doug Zanger April 17, 2025
    Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

    Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL 0 (0)

    The latest episode, hosted by Christian Gani
    zanger
    Doug Zanger April 17, 2025
    Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

    SOWs, MSAs and More: Adding Legal Clarity for Indies 5 (1)

    Matchstick Legal partner Jen Becker breaks it down
    zanger
    Doug Zanger April 16, 2025
    A journal titled The Gratitude Journal and a cup of iced matcha rest on a closed silver MacBook on a white rumpled bed, capturing the essence of living better through mindful reflection.

    The Psychology of Wellness Marketing: Why ‘Living Better’ Sells 0 (0)

    Wellness brands aren’t just selling products—they’re selling better versions of ourselves.
    melissa-pardomoontide-agency
    Melissa Pardo April 9, 2025
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe 0 (0)

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025
    A collage of various colorful graphic designs, illustrations, website pages, packaging, and posters arranged in a grid pattern with eye-catching ornamentation.

    Baubles, Bangles and Doodads: The Strategy of Ornamentation 5 (3)

    It's a good one!
    terrigrown-agency
    Terri Mitchell April 8, 2025
    A retro-style radio with a large, pink question mark emerging from the top against a pale background, hinting at unlistenable ads.

    From ‘Eh, OK’ to ‘Not Very Good’ to ‘Unlistenable.’ Where Are All the Ads? 0 (0)

    The pressure to sell, sell, sell, squashes good work
    danoinkradio-com
    Dan Price March 29, 2025
    An older man with glasses writes in a notebook while seated, with a large black crow perched on his chair; three Young Bucks stand in the background near a window, adding contrast to this story about age.

    To the Young Bucks: A Story About Age 0 (0)

    Some sage advice.
    kevin-willard
    Kevin Willard March 28, 2025
    Three people engage in a lively debate during a virtual video call. The text at the bottom reads, “Not if we have anything to do with it.” The Indie Agency News logo appears in the top right corner.

    The Indie Agency RFP Debate: Fight or Flight? 0 (0)

    They had opinions
    zanger
    Doug Zanger February 26, 2025
    A speaker addresses an audience at the Own It Summit, with OWN IT displayed on a screen behind her. Beside her on stage, another speaker from the Indie Agency community is seated, ready to join the discussion.

    11 Own It Summit Conversations to Inspire the Indie Agency Community 0 (0)

    A wide range of topics and engaging conversations
    zanger
    Doug Zanger February 24, 2025
    A man with glasses and a beard stands smiling with arms crossed below the text New Agency Order Needs Collective Thinking, Indie Op-Ed on a black background.

    Adapting to a New Agency Order Needs Collective Thinking 0 (0)

    A 'we' mindset will be imperative for indies to survive and thrive.
    chameleonco
    Freddie Laker February 19, 2025
    Black and white photo of Ari Weiss, Global Creative leader, with short hair and a beard, wearing a button-up shirt, looking at the camera with a slight smile against a plain backdrop.

    Celebrating Ari Weiss 0 (0)

    Share your thoughts with us
    zanger
    Doug Zanger February 16, 2025
    Several sloths dressed in office attire vociferously collaborate and interact in a modern office environment.

    Admire or Ad Mire? I Vociferously Choose Admire 0 (0)

    Planit's Jed Jecelin's Super Bowl LIX thoughts
    jedjecelin
    Jed Jecelin February 14, 2025
    Portrait of a person with short hair and glasses on a black background. Text above reads, Whats Your Collaboration IQ? An Indie Op-Ed for Agency Owners.

    Agency Owners: What’s Your Collaboration IQ? 0 (0)

    Collaboration might be the most important ability you cultivate within your agency
    ikpn
    Lindsay Rutherford February 11, 2025
    Two people in separate video call frames. The woman on the left gestures with her hands, embodying Burning the Rulebook spirit, while the man on the right wears a hat and glasses. Name tags reveal Rachel Carlson and Christian Gani, showcasing their creative startup collaboration.

    Burning the Rulebook: How Foul Mouth Creative Started on Their Terms 0 (0)

    Our first episode of Year 1 with Christian Gani is an eye-opener
    zanger
    Doug Zanger February 4, 2025
    Logo displaying INDIE in large black text with Agency Connect underneath in smaller black text. A small green square precedes the text.

    New Member Benefit: Indie Agency Connect 0 (0)

    Bringing a little biz dev to the mix
    zanger
    Doug Zanger January 21, 2025
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