The Super Bowl isn’t the only sporting opportunity to have fun with celebrities. March Madness opens the door for some fun with big Hollywood talent – and naturally, Highdive managed to breeze right through that door with some of the coolest work of the year so far. Gadzooks, Batman, checkout this week’s awesome round-up (Bateman, you are also welcome to take a look).
Wanna be a real hero and get your team’s work some much-deserved IAN love? If you’re a member, tell us about your latest work here to be featured next week. Not a member yet? Start here.
Highdive for State Farm
Highdive and State Farm shoot from half court with “Batman vs. Bateman,” a star-studded 60-second spot just in time for March Madness. Starring Jason Bateman, the insurance giant takes to the chaotic streets of Gotham City to prove a singular point: opting for a lesser competitor is like getting Bateman when you need a real superhero—a humbling jab at the award-winning actor’s ego, surely, but a hilarious and effective way to prove a point. The ad also stars SZA as a scintillating Catwoman, popular creator Jordan Howlett (known online as Jordan Thee Stallion) as Commissioner Gordon, and streamer Kai Cenat as a troubled citizen.
Preacher for The Venetian Resort Las Vegas
What’s there to do at The Venetian Resort Las Vegas? This absolutely masterful work from Preacher answers that question with a whirlwind, artistic take on the grand hotel’s many, many offerings. Stunning, stunning, stunning.
Quality Meats for Duke Cannon
If NIL changed the face of sports advertising, Quality Meats and men’s grooming brand Duke Cannon are determined to do the same with the first-ever “UN-NIL,” featuring the masked mascot for Iowa State. The clever work places the anonymous courtside heroes at the center of a deal that allows them to keep their name, image, and likeness private, just the way it should be. Peep it on Adweek.
Fortnight Collective for Noodles & Co.
Fortnight Collective and restaurateur Noodles & Co. collaborated on a sweet new spot that highlights the comforting joy of noodles. The family-friendly work supports a new menu. Grab a fork and dig in.
Quirk Creative for Lume
Lume’s all-body deodorant spray is long-lasting enough to support you through the most spontaneous moments of intimacy. At least, that’s the word according to this cheeky spot by Quirk Creative.
Bakery for Peeps x Promised Land
Peeps and Promised Land milk are delivering the news of their newest partnership with the creative help of Bakery Agency. The delightfully bizarre work features an unexpected shot of a giant Peep milking a fluffy pastel cow. Yum!
WorkinProgress for Sling
WorkingProgress and TV streamer Sling team up with The Perlorian Brothers on another round of spots under the “Sling Lets You Do That” platform. This time, we meet a number of characters seemingly plucked from a fairytale, including mermaids and a wooden Clock Boy.
Highdive for Airheads
Candy brand Airheads has always been a playful conduit for some harmless body horror. Highdive gets behind the wheel of another fun spot, featuring a man who doesn’t seem to mind his inflating head one bit.
Lewis for The Birmingham Zoo
The Birmingham Zoo celebrates 70 years with the help of this color-popped work from Lewis. Check it out, then plan a trip!
Xpedition for Google
What does self-care mean? Sometimes, it means taking a well-earned nap or prioritizing your health and going to the gym. In this slice-of-life Google ad by Xpedition, it means prioritizing the health of your business by investing in the right data tools.
Words From the Woods for MaineHealth
Words From the Woods and MaineHealth distill hope and passion into a spot that emphasizes the importance of a solid healthcare team. Filmed from a patient’s POV, the ad radiates empathy and expertise.
St. John for Florida Prepaid
Life’s messy – preparing for your children’s futures shouldn’t be. St. John and Florida Prepaid freeze time in new, playful work that captures the chaos (and, after the cleanup, the resulting treasured memories) of parenting.
MOCEAN for The Surfer
And lastly, check out this sunny key art by MOCEAN for The Surfer, starring Nic Cage and in theaters May 2nd! Always great to see classic movie poster design in the universe. Surf’s up!
- About the Author
- Latest Posts
