#IndieThinking: Who Gets Credit? Fighting for the Work

Giving credit where credit is due is good business – and just the right thing to do

Imagine: You and your team put in hours of blood, sweat and tears working on a big, high-profile project with a blue chip brand that could elevate your agency’s profile, win awards, and potentially attract new clients – bringing in enough business to meet operating costs, make a profit, afford salaries that attract and retain top talent and increase your resources and chances of long-term health and expansion.

Then the brand launches the work, which is then covered by the press…and your agency hasn’t been credited.

What now?

As we enter the home stretch of awards season, this is a topic on the minds of many in the industry – especially smaller, newly established shops who can’t necessarily foot the costs of going to Cannes and more so can’t afford to jeopardize its relationship with the client.

In this episode of #IndieThinking, IAN chats with Ad Age Senior Reporter, Lindsay Rittenhouse, whose recent article (linked below) addresses the subject of credit, and why it’s the difference between partnership and vendorship. Hear Lindsay break down some of her research findings.

Left Off Madison’s Chief Executive Officer, Rob Douglas, also joined in on the conversation with some pointers from an agency veteran perspective.

So, how does an agency broach the subject of getting credit with the client? How important is it to establish proper crediting when entering into a contractual agreement? How clutch is PR in terms of business development?

Tune in and find out!

In this episode of #IndieThinking, we discuss:

What Lindsay Rittenhouse learned in her research on agencies and getting credit for the work
Weighing the risk vs. reward in sharing credit
Left Off Madison’s Rob Douglas shares four key points on getting credit for the work