As agencies struggle to keep up with the industry’s rapidly evolving landscape and the innovation and technology dictating its trends, there’s still a glaring blindspot that often goes unchecked and hinders their growth: Biases.
Whether we admit to it or not, we all possess certain biases. Many of us aren’t cognizant of them until we’re placed in scenarios where we make certain judgments without evidence or research to confirm facts (often leading to consequential decisions and circumstances that can affect not just individuals but entire organizations and communities).
Industry veteran and co-founder of IMPER/ACTIVE, Louis Camano, joins IAN to break down various biases – giving us a taste of the incredibly in-depth course he teaches future agency talent to prepare them for navigating an industry attempting to find a delicate balance between embracing new practices, preserving key tenets to the craft, and doing it all during the rise of AI.
If you’re looking to step up your game and create more innovative and effective work rooted in a better understanding of the world and the people in it (which we all hopefully do), this crash course is certainly worth your time. We also recommend saving it for repeated future reference and sharing it with your colleagues and peers.
In this episode of #indiethinking, we learn about:
- Luis Camano’s career path – starting in advertising in Buenos Aires and moving to agencies in New York and Boston.
- Why experience from older generations matters, especially institutional knowledge
- We all have biases. Here’s why
- Defining creative bias
- The importance of slowing down
- The big miss in mentoring
- Why branding yourself is critical
- 5 steps to keep bias in check
The class is now in session. You’re definitely going to want to run this one back a few times!
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