Indie Thinking

Indie Agency News members share their best ideas and thought leadership

Eight people stand outdoors at night in a row, wearing matching dark blue jackets with Cornett patches, smiling and posing for the camera on a grassy field during a VisitLEX marketing campaign.

VisitLEX to Cornett After 13 Years: ‘Yeah, We’re Gonna Need More of That’

The shop that got horses to film commercials and beamed ads to aliens just won the pitch to keep doing exactly that

People browse and shop with purpose in a well-lit grocery store aisle labeled green, sustainable, and eco select, exploring shelves stocked with various products.

The Problem Isn’t Purpose. It’s the Pitch

Public Inc. finds why sustainable choices stall—and how brands can fix it

A man with glasses and long gray hair wears headphones and a pink hat, speaking into a microphone. A lower-third caption reads Doug Zanger, Editor-in-Chief, Indie Agency News, discussing recent Cannes wins.

1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next

The growing sense of belief, clarity, and earned confidence matters

Logos for Yes&, Hothouse, and Beacon are arranged vertically on a white background, reflecting the expanding Yes& Reach across creative partners.

Yes& Expands Its Reach—and Its Range

Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative

Six variations of the word BRANDON are displayed in a blocky font across colorful backgrounds, perfect for a Creative Lead seeking inspiration for a rebrand or new project title.

First the Rebrand. Now the Creative Lead Behind it Gets the Title

Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next

Bald man wearing a navy blue blazer and light pink shirt smiles at the camera in front of a plain light background, capturing the spirit of Moves of the Year at INNOCEAN.

Did INNOCEAN Just Make the One of Moves of the Year So Far?

Lee Maicon is heading to California, and the indie world keeps getting more interesting

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