Indie Thinking

Indie Agency News members share their best ideas and thought leadership

Split image: left side is red with Yes& in white script, radiating indie energy; right side is dark green with HOTHOUSE in bold white uppercase letters, highlighting the Hothouse and Yes& acquisition.

Yes& Expands Its Indie Energy with Hothouse Acquisition

The indie network just got a little stronger

The image contrasts a smoky industrial factory scene on the left, evoking a Not Great mood, with a bright, green outdoor setting where people sit at a table surrounded by flowers on the right.

The Holdco Mood Is … Not Great

Nearly half want out. Indies are holding steady. What Adweek found and why that matters.

A gray tombstone with green grass at its base features the letters PR? in large green text on its front, symbolizing questions about the future of public relations.

PR is Dead. So I Started a PR Agency. Go Figure.

Welcome to Strategic Visibility

A rectangular beige canvas hangs on a wall divided into pale blue and off-white sections—a minimalist scene where angled sunlight casts shadows, evoking the quiet persistence of independent agencies solving every B2B boring problem with creative focus.

B2B Has a Boring Problem. These Independent Agencies Have Ideas to Fix It

Business marketing doesn’t have to be beige—and why indies might be the only ones brave enough to prove it

Three dark blue icons on an orange background: a fast-moving arrow, a magnifying glass in a frame, and a flame.

Fast. Focus. Firepower. What Brand Marketers Should Demand in 2025

Because quick isn’t enough if it’s not focused

Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls

A familiar face returns to HD, this time with even more tech firepower

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