Indie Thinking

Indie Agency News members share their best ideas and thought leadership

A blue sky with scattered clouds and birds flying; large white text reads Pitch Black across the top, hinting at black ideas and a powerful platform above the serene scene.

Pitch Black’s New Era: An Event Grows Into a Powerful Platform for Black Ideas

How Stephen Green and Eleazar Ruiz are redefining opportunity from Portland to the world

Two small stones balanced on a flat rock, which is positioned atop a pointed stone against a blurred coastal background at dusk—symbolizing balance in a budgeting battle, just like finding stability with an AI budgeting tool.

Bringing AI to the Budgeting Battle with a Fresh New Tool

Noble People’s Budget Balancer is designed to ease the tension between CMOs and CFOs

Two people are shown in grayscale at the bottom left corner on a gray background. The word Mythology and an orange symbol appear above their heads, evoking a sense of cultural strategy and storytelling.

From Connecticut Pizza to Cultural Strategy: A Two-Fer Chat with Kim Haxton and Andre Picard

Philosophy, pizza, and some seriously good advice

Collage of photos showing an outdoor fitness park with orange exercise equipment, people working out, informational signs, and Grenade promotional materials for the Get Outside. Upgrade Your Outside. campaign in the Canadian protein bar market.

Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market

UK’s #1 breaks in and breaks out

Green background with large black text reading “Year 1.” Below, smaller text says, “Hosted by: Christian Gani, Partner @ Outerkind.” “UNCHARTED STUDIO” is centered at the bottom, reflecting a modern agency exploring Uncharteds Territory.

Uncharted’s Territory: Redefining the Modern Indie Agency

How three friends built a nimble, culturally fluent shop that’s challenging outdated norms and leaning into purposeful disruption

Three men, Doug Zanger, Mike Densmore, and Bennett Johnson, join a creative virtual video call with labeled name tags; INDIE branding appears in the top right corner.

A New Chapter That Feels Like Quirk (Creative)

With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way

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