Indie Thinking

Indie Agency News members share their best ideas and thought leadership

Angie Rothen’s Back at Hanson Dodge—and She’s Bringing the Firewalls

A familiar face returns to HD, this time with even more tech firepower

Illustration of a person holding a large mallet next to a calendar with dollar signs, suggesting financial planning, contract negotiation, or effective budgeting.

How to Keep a Contract from Killing Your Margin

Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit

The image features bold gradient FOMOTOGO text, a film crew photo, a movie clapperboard, and info about scrappy production—showcasing how a creative agency can help you create content on a budget.

Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose

A new production built for speed, smarts, and just the right amount of chaos

Illustration of a briefcase, pen, document, clipboard with checkmarks, upward arrow, and gears, symbolizing business planning, productivity, legal readiness, and organizational growth.

Legal Readiness in the Age of Independent Agency M&A

Matchstick Legal’s latest resources help independent agencies prepare for what’s next

The Second City theater marquee displays Kids Summer Camp Now On Sale, pitching fun under a partly cloudy sky.

How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant

No holding back by Stephan Argent

A projection screen displays a written statement about generative AI, innovation, and the speaker’s perspective on creativity versus efficiency in technology—highlighting insights relevant to indie agencies and the future of AI conversation.

For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet

Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context

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