Conceptual meets pragmatism. It’s a simple construct apt for New York-based indie Applied Design.
Over their 10 years, principals Brad Scott and Craig Dobie have learned that proper restraint leads to big things.
The result is stunningly profound work for the likes of the World Trade Center, the Shops at the Oculus, Grand Central, the Braille Institute and more.
Blending a mix of large and small agency experience—and genuine entrepreneurialism, Applied Design found balance while breaking down the barriers to design progress for brands.
We caught up with Brad and Craig to talk about their journey—and did a little nerding out on typography and Brand New.
Watch the interview
Agency stats
- Founded: 2014
- Location: New York City
Best-known for
Experts with a beginner mindset and a good dose of pragmatism. Conceptual meets practical and accessibility is everything.
Why the agency loves being indie
Automony opens the door to brilliant ideas and good choices in partnerships with brands and clients.
Why brands should work with this agency
They have a strong point of view and are passionate—and “take it personally” to ensure impact and longevity for clients.
Why talent should put this agency on their list
Structure and entrepreneurial spirit. The agency sets talent up for success with structure but breaks down the barriers to progress.
Marketer shout out
Roger Harris, President, Amtrak
“We would love to do anything to do with the United States railway system.”
Brad Scott
Learn more
- Agency site
- Applied Design on Instagram
- Agency on LinkedIn
- Brad Scott on LinkedIn
- Craig Dobie on LinkedIn
Contact
- Phone: +1 212 242-2414
- Email: Hello@Applieddesignworks.com
- About the Author
- Latest Posts
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
