Their agency name represents a fraction, but this Montreal-based team show up as their full selves to deliver authentic and award-winning work for brands
When Ashley Phillips and Miro LaFlaga co-founded their strategic brand consultancy, Six Cinquième, they did so with the intention of creating an open door, creating more representation, and creating a space for people from diverse backgrounds to “get their feet wet” in the industry.
Fast forward a few years and they’ve done just that; using their “sixth sense” as creatives to intuitively and innovatively build brands in Canada and the U.S. while building bridges for up and coming talent in the process.
IAN chatted with our northeastern neighbors (in both French and English) to talk shop, bond over a mutual appreciation for A Tribe Called Quest, and “flex in the flexibility” of being an indie agency.
Watch the interview
Agency stats
- Founded: 2020
- Location: Montreal, Quebec, Canada
Best-known for
They’re best known for their branding expertise and how they authentically approach projects—making an effort to work with different creators from different backgrounds, emphasizing a belief that a diversity of cultural backgrounds and experiences beneficially impact the work
Why the agency loves being indie
Having the freedom to be able to play by their own rules and control how they approach projects and the type of projects they work with without the pressure of being bound to entities or a board adds to their cred. Also, their size creates an intimacy that fosters authentic relationships, stronger bonds and clients who are invested in the agency’s success.
Why brands should work with this agency
When brands work with Six Cinquième, they’re not just supporting the agency’s business: They’re also supporting the team’s continued efforts to help introduce up and coming talent from diverse communities and nontraditional backgrounds to the industry through opportunities to work on their projects.
Why talent should put this agency on their list
The small but agile team pride themselves on developing new talent, taking chances on self-taught individuals, hosting workshops in schools and collaborating with underrepresented businesses – making them an ideal place for anyone looking to hone their craft in a creatively experimental and socially responsible environment.
Marketer shout out
- Jabari Hearn, Managing Partner, AKQA LA
- Marie Le, Founder & CMO, B2C Product Marketing
“Everything that he’s doing with [the Monday Night Mentorship] program, and everything that he’s doing [at AKQA] is super sick.”
Learn more
- Agency site
- Six Cinquième on X
- Six Cinquième on Instagram
- Six Cinquième on LinkedIn
- Ashley Phillips on LinkedIn
- Miro LaFlaga on LinkedIn
Contact
- Email: info@sixcinquieme.com
- About the Author
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