Can you feel the calm before the after-summer work go-go? Neither can we because there’s a grip of great work coming from Indie Agency News member agencies.
Simon (Cowell) Says
- Agency: WorkInProgress
- Client: Domino’s
Talk about agency/brand rhythm. The hits keep on coming from WorkInProgress for Domino’s. Finding yet another interesting way into brand actions, the agency enlisted Simon Cowell to promote Quality Captains.
Our rating: 🍕 🍕🍕🍕🍕 (We don’t really do ratings like this. Just wanted to use the pizza emoji.)
Coverage at Ad Age | 🎩: Erika Wheless
The Sounds of Seattle
- Agency: PB&
- Client: Visit Seattle
PB& has a very deep and rich history with Visit Seattle, finding different and unique ways to tell the city’s story. Music (obvs) is a big deal there, and PB& partnered with Paramount Brand Studio on another home run featuring emerging artist Alto Moon.
Good Lord, Mother
- Agency: Mother (duh)
- Client: Rawdog Airlines (fake. duh.)
Let’s just go with some comments first:
This is absolutely fantastic. Reminds me of the early 2000s when the web was kinda just full of fun stuff people built for the lols.
Absolute madness, love it.
Brain rot with a CTA? Sign me up.
Why does this exist?
We’ll TELL you why this exists, because it’s awesome. Five people spent 18 hours and 40 minutes doing nothing but staring at a map on a “flight” between JFK and Singapore. Using a computer’s camera for eye tracking, it’s a real challenge.
Regardless, it’s a bit of tomfoolery hooking onto a trend that we can totally get behind.
Oh, La Niña, Make it a Great Ski Season
- Agency: Fortnight Collective
- Client: Steamboat
There is word that this could be a good ski season due to La Niña. But it’s always a great season at Steamboat in Colorado. Fortnight Collective and the resort launched a series of spots to continue the “The Steamboat Way” campaign.
Local Americana group Heavy Diamond Ring anchored this wonderful bit of work.
Coverage at Ad Age | 🎩: Tim Nudd
C’est Magnifique from STRIKE
- Agency: STRIKE Paris
- Client: BUT
Dust off your high school French (or use the translation) and bop along to French pop artist Hoshi in this work for retailer BUT.
Here Comes the Fun (in Tampa)
- Agency: St. John
- Client: Tampa Electric
We’re always fans of anthropomorphizing things. In the case of St. John and Tampa Electric, it’s the sun. And the fact that The Sun is promoting solar energy? Even better. Here comes the fun!
Everyone’s Least Favorite Pop Quiz—For Good Reason
Agency: Drake Cooper
Client: Idaho Department of Health
Boise’s Drake Cooper continues to do tremendous good with its Fentanyl: All it Takes Is Everything campaign. This time around, the agency used everyone’s least favorite quiz, the reCAPTCHA, to make a point about counterfeit pills. This impossible-to-solve puzzle is stark and a great use of internet culture (in this case, annoying culture).
Congrats to our Adweek Agency All-Star winners
We’re thrilled several Indie Agency News members popped up in the first Adweek Agency All-Stars program.
Hat tips to all! Check out the winners!
- Mona Munayyer Gonzalez, Chief Growth Officer, Pereira O’Dell
- Natalia Fredericks, Creative Director, Party Land
- Jamie Stark and Maxx Delaney, Creative Directors, Quality Meats
We encourage Indie Agency News members to share their work and news. Start at the member resources page here (login required).
- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
