Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
How Bad Bunny Generated $713 Million with Zero Flashy Promos
Indie Spin: The one with community-first cultural strategy, AI agents that work like colleagues, and the economics of authentic connection.
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
Receipts, Badges, and the 60% Reality
Indie Spin: The one with platform certifications, AI percentages, and very specific career advice
When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
VisitLEX to Cornett After 13 Years: ‘Yeah, We’re Gonna Need More of That’
The shop that got horses to film commercials and beamed ads to aliens just won the pitch to keep doing exactly that
When Chaos Creates Art (And 9 Identical Ads That Aren’t)
Indie Spin: The one with Brad Pitt's chest, lottery psychology, and why your AI needs therapy
‘Don’t Plan a Trip’ Is the Plan
Cornett and Visit Dublin Ohio invite families to embrace spontaneity—no itinerary required
Ad Age’s Small Agency Awards Winners: In Their Words
It was a live party and celebration of excellence
Indie Agency News Members Win Big at Ad Age’s Small Agency Awards
Of the 62 winners, members took home 20 awards
Best of: #indiethinking 2024 (so far)
ICYMI: Get Caught Up on Some of the Year's Best #indiethinking
