Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Tag: Curiosity
Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working
Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
How to Compete on Creative and Media Without Hiring 50 People
Why indie agencies win when they focus on ideas and partner on execution
Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
Search Awards Season and Sustainability Storytelling
The one with US Search Awards drama, Amazon's sustainability visuals, and a very specific meat grinder reference
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When 8 Slices of Pizza Beat 8 Slices of Burger (And Other Indie Math That Adds Up)
Indie Spin: The one with Domino's dismembering burgers, indies calling BS on sacred cows, and 400 million people learning about clean water
DUDE Wipes Takes a Giant Leap for Mankind’s Behind in New Campaign from Curiosity
And yes, Uranus made an appearance
Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
Fade In On An Exceptionally Well-Written Caption About Transitions
Indie Spin: The one about adults stealing goldfish from kids, Google's privacy plot twist (again), and why someone just posted two emojis and called i…
Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen
This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
The Human Factor Wins Again: Why Authenticity Matters
How Indie Spin's members are finding meaningful approaches in an AI-obsessed world
This One Doesn’t Coast: Indie Agencies Keep Their Foot on the Gas
Plus, chest-beating worth the thumping, breakthrough briefs, big wins, hires and more
#8 | Top 40: Design | A Holiday Cookbook Full of Chaos and Charm
Agency recipes from Curiosity, some edible, all beautiful.