Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
Tag: Highdive
From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
Data Points and Golden Retrievers: When Numbers Tell Stories and Campaigns Get Creative
Indie Spin: The one with explosive social AOR growth, humor math, and tactical stress balls
Bean Bag Chairs and Eight-Week Campaign Turnarounds
Indie Spin: The one with Chipotle-branded furniture, press card rejections, and AI-generated human stories
CEO Transformation Tales and Product Marketing Powerhouses
Indie Spin: The one with podcast case studies, ESPN partnerships and the Year of the Indie
Consumer Skepticism and $40M Product Placements: When the Data Gets Uncomfortable
Indie Spin: The one with AI anxiety, product placement windfalls, and the quiet power of authentic connection
When Dunkin’ Renames Your Town
Indie Spin: The one with municipal makeovers, chief heart officers, and fractional futures
When Gen Z Gets $100 for “Fun Purchases Only” (Spoiler: It’s Clothes)
Indie Spin: The one with Baby Boomer trillions, static billboard love letters, and hot honey that makes you question reality
When Bad Bunny Wears Your Brand and Colonels Stop Smiling
Indie Spin: The one with serious chicken, fake crises, and lemur-safe AI
Highdive Makes KFC’s Colonel Dead Serious About Winning the Chicken Wars
Vulnerability beats vanity with one of the brand's most honest campaign yet
Architecture Boat Tours and Other Contemporary Agency Flexes
Indie Spin: The one with rooftop revelations, existential brand crises and gourmet golf course dining
Indies Created a Majority of Super Bowl Ads. And They Did Pretty, Pretty Good
There were plenty of bright spots—and a few “mehs”
