Why This Creative Agency Turns Down 99% of Clients (And Still Scales Billion-Dollar Brands
Jacques Spitzer from Raindrop breaks down the selective strategy behind Dr. Squatch's $1.5B exit on the Operators Podcast
Tag: #indiethinking
Death of the ‘Sexy’ Account: Why Every Brand Deserves Your A-Team
Why X&O treats Fortune 500s and startups exactly the same
Why Three Agency Leaders Threw Out the Executive Playbook to Be More Real
When authenticity beats polish, everybody wins
When Getting Yelled At Becomes Your Entrepreneurial Wake-Up Call
Brian Anderson turned a brutal client meeting into the foundation of The Perception's "altogether human" philosophy
In a Recession, Consumer Caution Isn’t a Crisis—It’s a Blueprint
Why brands that lead with product value win when the economy tightens
How Indies Can Master the AI Search Revolution
Drake Cooper's playbook for moving from keywords to key concepts
Social Runs the Business Now: Time to Reframe Its Role
It's reached a tipping point where it drives real business outcomes—not just vanity metrics
The Toronto Report: A Big Week at Ad Age Small Agency
Ad Age's Small Agency Conference wrapped up in Toronto with IAN members claiming 40% of all awards
When the Lions Get Caught: Inside the Cannes Cheating Scandal
Ad Age's investigation, speaking with 22 industry executives, revealed what many suspected
The Problem Isn’t Purpose. It’s the Pitch
Public Inc. finds why sustainable choices stall—and how brands can fix it
1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next
The growing sense of belief, clarity, and earned confidence matters
Hanson Dodge Again Partners with Milwaukee Institute of Art & Design for Summer Intern Program
Real-life assignments for actual clients
Yes& Expands Its Reach—and Its Range
Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative
First the Rebrand. Now the Creative Lead Behind it Gets the Title
Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next